County-Level Financial Media Center Helps Research On Rural Revitalization

The implementation of Rural Revitalization Strategy is an important deployment of the country's agricultural work in the new period,which is conducive to further promote the modern governance of the country and society.The county-level financial media,as the grassroots propaganda and public opinion position,focuses on the vast rural areas and farmers.It is most likely to adhere to the farmers as the main body,which is the most convenient to provide and carry out grassroots information services.It is the key to open up the last kilometer of national public opinion propaganda,which is conducive to further promoting the communication between the government and the masses,the government and society,and better promoting rural social governance.The research on the experience of county-level financial media center platform participating in Rural Revitalization is conducive to the win-win of media integration and rural revitalization,which can be a path of exploration and practice.The research on the deficiencies of county-level financial media center participating in Rural Revitalization can provide some thinking and reference for county-level financial media center serving rural revitalization.This article mainly takes the dissemination content of We Chat official account of Yuexi county's fusion media center as the research object,and uses content analysis to analyze its experience,insufficiency and optimization path.This paper is divided into four chapters,the first chapter is the introduction,mainly introduces the research background and significance,related literature review,research content and purpose,research methods and the definition of core concepts and theoretical basis;the second chapter analyzes the current situation of Yuexi County Financial Media Center participating in rural revitalization,first introduces the development status of Yuexi County Financial Media Center,mainly from the perspective of financial media This paper introduces the organizational structure,audience positioning,mechanism operation and media integration progress of the body center,and then analyzes the specific measures of the county level media center participating in the Rural Revitalization from five aspects:the distribution characteristics of the We Chat official account,the content push mechanism,the improvement of government affairs,the establishment of a new social governance pattern and the innovation of the idea of getting rid of poverty and prosperity.The third chapter mainly analyzes the problems of county level media center's participation in Rural Revitalization: the imbalance of the content of the communication category,the decentralization of content push time,the lack of supervision by public opinion,the backlog of We Chat's official account,and the lack of the development of the media center,which restricts its full play.The fourth chapter mainly aims at the shortcomings of the fourth chapter,and puts forward the optimization path of improving the top-level design,balancing the report content,optimizing the content push,paying attention to public opinion supervision,and improving the feedback mechanism.