A Study On The Aesthetics Of Stage Art In The CCTV Spring Festival Gala From 1983 To 2020

CCTV Spring Festival gala(hereinafter referred to as the "CCTV Spring Festival Gala")as a cultural media and cultural carrier,in the process of Chinese TV party brand development,for China routine for thousands of years of"culture" added fresh and typical cases,also let the TV party carries many connotation and significance.Due to the intervention of digital technology,the aesthetic environment and artistic ecology of the stage design of CCTV Spring Festival Gala have changed.Behind the transformation of each era contains the law of technological logic,so that people can present a different cultural and aesthetic experience.The ambiguity of the boundary between "real" and "virtual" meets the aesthetic expectation of the audience's "immersive" experience of the "unreal real" virtual environment created by technology.This paper intends to shift from the practice of technical aesthetics to the perspective,combined with the theories and methods of scmibtics,phenomenology and so on,and explores and analyzes the aesthetic relationship between the stage design material production and visual culture of the 1983-2020 CCTV Spring Festival Gala.First,the technological innovation and aesthetic innovation of the CCTV Spring Festival Gala from 1983-2020 were analyzed in stages.Secondly,from the technical evolution of CCTV Spring Festival Gala under the intangible,multi-dimensional,interactive and other external aesthetic characteristics to explore the internal logical system of contcmporary CCTV Spring Festival Gala stage design.Thirdly,from the aspect of the visual language,visual narrative and aesthetic reflection,the paper expounds the "super reality" of the image,and the film at the same time explores the technical aesthetic construction of how to stage lighting and costumes internalize traditional cultural ideology under the transformation of visual experience.Finally,explore the transformation of the ideology of the transformation,and discuss the resulting technical aesthetic value and the social and cultural significance brought by aesthetic speculation.At present,thanks to the large-scale intervention of technology in real life,art and life show a new trend of visual domain integration.In this paper,through the aesthetic characteristics of the visual culture era,we examine the overall exploration track of TV art,and explore the public visual aesthetic culture from the speculative perspective of technology and art.Focusing on the cutting edge of stage design and virtual stage fantasy technology of the CCTV Spring Festival Gala,interpret the significance of the above technology for promoting the prosperity of the new socialist culture,and the specific practice of the CCTV Spring Festival Gala,explore the accumulation of its TV technology concept and the reconstruction of public aesthetic experience to build a theoretical foundation for the inheritance and innovation of Chinese traditional culture.