The Motivation And Reflection Of Female Body Consumption In The New Media Era

In consumer culture,the body becomes the center of everything.Human society has moved from a production society to a consumer society,the aesthetic transformation of daily life,the development of standardized production methods,and the emergence of social media as consumer media have provided people with ubiquitous consumption space.Under the background of the new era,social media and commercial interests colluded,through a unique construction logic,prompting countless female groups to adopt crazy body consumption practices,and the body has become the "most beautiful consumer product."This article takes the popularity of Style of Brandy Melville as an example to explore the causes of the Style of Brandy Melville,from the external driving factors that are social media's discourse construction logic,and the internal driving factors that are consumers' body consumption practices and consumer psychology.Finally,it has realistically thought about the crisis of alienation in body consumption and the predicament of the female body in the consumer society.This article first uses the method of online ethnography,after a long period of observation,provides a large amount of first-hand information for the study;second,through the text analysis method,based on the analysis of a large number of texts,discovered the symbolic construction logic of social media for body consumption;The third is to understand consumers' consumption motives and consumption practices through in-depth interviews.This article comprehensively uses the knowledge of communication science,sociology and other disciplines to interpret the female body consumption based on reality.At the same time,it also discusses the theoretical development of the new media era.The study has found that under the symbolic discipline of social media,the perfect body of consumer idols and the "fashion interpretation" of new cultural mediators provide the original motivation for body consumption.Body maintenance,body performance,and body worship have become typical features of current body consumption.At the same time,as a medium,the body is a basic expression tool for people,and consumers' consumption of the body shows certain psychological characteristics.As young people gradually enter society,the transformation of multiple roles has caused young people to encounter an identity crisis.As the raw material for the construction of identity,consumption has become the most direct way to express identity.On the one hand,a large number of body images on social media continue to awaken consumers' physical anxiety and identity crisis,and consumers determine "who I am" through body consumption.On the other hand,consumers determine their group affiliation by means of "showing the same" and "differences".But the identity constructed through body consumption is just a "false identity".Consumers keep chasing fashion,launching consumption practices,and then abandoning them,and finally become the constant possession of objects.In the consumer society,there have been various peculiar phenomena about body consumption.Lifting the veil of "body supremacy" will reveal that the body is facing a serious crisis of alienation.The body is disciplined by consumption and becomes a machine for dismantling.The body liberated from labor falls into the trap of consumerism,which eventually leads to the alienation of human beings.This is closely related to the survival dilemma of people in the current society.Consumption is nothing more than people's "false compensation" and escape behavior.The loss of spiritual value,psychological emptiness,and lack of aesthetics also affect consumers' choices,but the essence is and Women are inseparable as objects to be stared at.