A Study On The Influencing Factors Of User Behavior Of Open Access Books

Open access book is an effective method to realize the structural reform of the literature supply side,a fundamental guarantee to realize knowledge mining,and a killer mace to solve the problem of information dissemination and utilization in the field of humanities and social sciences.Open access book,with the purpose of knowledge dissemination,open sharing and free provision,bring new vitality to users' academic research.The user is the object of the open access book service and also an important force to promote the development of science.Open access book can not only provide users with knowledge for research,make full use of book resources,effectively avoid resource barriers and waste,but also reduce economic pressure,and make a great contribution to the efficient output of scientific research.Therefore,This article first analyzes the concept and connotation of open access book.Starting from the theory of quasi-public goods,relying on the theory of knowledge sharing and knowledge dissemination,combining the characteristics of users' information needs,extracting social environment,spread medium,information value and effort expectancy as the influencing factors of users' behavior of using open access book.Using the method of questionnaire survey to carry out empirical research.Based on the integration theory of technology acceptance and use,this paper constructs a model of influencing factors of users' use of open access book,and explores the influencing factors of users' use of open access book resources.Two-way ANOVA was used to test moderating variables for gender,age,subject,language and reading manner,in order to further expand the influence of open access books and the utilization rate of users.