| The profit model is the foundation of the company's operation and development,and it is the core issue that determines the company's future development prospects and whether it can become a high-quality company.In today's era of rapid Internet development,traditional physical stores in the publishing industry are being affected by online stores,and the conflict between digital publishing and traditional publishing is gradually expanding.Continued price wars and aimless expansion will not only fail to improve the contradictions and defects of the publishing industry,but will also increase the homogeneity of products and profit models in this field,which will harm the economic interests of most publishing companies.With the continuous development of the publishing industry,for companies in the industry,to achieve profitability optimization and profit growth,not to be eliminated by the industry is a goal that every company must strive for.Therefore,the study of profit models is very important for publishing companies.This article adopts literature research method,case analysis method and comparative analysis method,taking CITIC Publishing as a case study.On the basis of relevant domestic and foreign literature,through the analysis and evaluation of the five elements of the profit model: profit point,profit source,profit object,profit lever and profit barrier.Based on the company's financial data,this paper sorts out the financial situation of CITIC Publishing Company and three domestic companies with similar profit goals,and puts forward conclusions.In the evaluation of the five elements of CITIC Publishing's profit model and its five-year financial content,a vertical analysis was made,and the financial indicators of publishing companies in the same industry were compared horizontally,and the development of CITIC Publishing in the digital age was put forward.Strengths and weaknesses,and puts forward targeted suggestions for improving the profit model of CITIC Publishing. |
PDF Full Text Request