Research On Characteristics Of Short Video News Criticism Of "Anchor Talking Lianbo"

With the development of Internet technology,new media continue to grow,which has caused an unprecedented impact on traditional media,and the advantages of traditional media in dissemination of news content are slowly waning.Whether it is newspapers,radio and television,or new media,news commentary exists as the soul and banner of news dissemination,and is the most authoritative and beneficial form of dissemination that directly affects public opinion.In recent years,China Central Radio and Television has closely followed the media integration strategy,continuously promoted innovation,and actively made adjustments.The derivative column of "News Network" "Anchor Talking Network" news commentary short video came into being.The program was officially launched by the New Media Center of CCTV on July 29,2019.Once released,it quickly attracted tens of millions of fans on platforms such as Douyin and Kuaishou.As a national news program,"News Network" is the vane of my country's media orientation,releasing important domestic and foreign information,disseminating mainstream voices,and shouldering the responsibility and mission of correctly guiding public opinion and promoting positive social energy.The research of this article is centered on the short video of "Anchor Talking Lianbo".The research sample is limited to the Douyin platform from August 24,2019 to August 24,2020,with a total of 245 videos.Based on the observation of the short video news reviews of "Anchor Talking Lianbo" combined with other scholars' analysis of news comment business,this article decided to mainly adopt the method of content analysis,quantification as the main and qualitative as the supplement,and the conclusion is "Anchor Talking Lianbo" The dominant feature and value logic feature of news commentary short video.The overt feature starts from the perspective of title features,topic content,comment type and presentation method,while the value logic starts from a deeper perspective to analyze the review perspective,review intention and high-frequency vocabulary of the work.In addition,SPSS software is used to analyze the influence of dominant characteristics and value logic on communication effects.Finally,through the above content,the problems existing in the short video news reviews of "Anchor Talking Lianbo" are summarized and optimized countermeasures are proposed.The emergence of short video news reviews in "Anchor Talking Lianbo" is an attempt by the central media to transform to short videos.It is also an experiment in which news reviews from "long videos" to "short dissemination".The development of short video news commentary provides a reference.