A Study Of The Communication Dynamics For Promoting Rookies To Idols

Various shows made by the Internet media platform,which have served as a kind of modern contemporary social and cultural life,have shown a trend of blossoming everywhere.The star-creating program " Creation 101" made by Tencent Video has become one of the most popular and most watched show,and simultaneously Chaoyue Yang has become a phenomenal idol.Among the large number of contestants,how can Chaoyue Yang breakout from a nomal people to a superstar?These questions are worth studying.This research is titled "A Study of the Communication Dynamics for Promoting Rookies to Idols:Yang Chaoyue's Popularity as a Case",which is based on the relevant theories of journalism and communication and supported by different technical means in computer science.Specifically,the data related to Yang Chaoyue's popular event in the blog has been crawled by web spider.Then via text mining,the research employs content comparison,keyword extraction and visual topology to conduct semantic analysis,community keyword analysis,and communication channel and timeline analysis,respectively,which empowers the analysis of propagation dynamics of Chaoyue Yang's popularity.By constructing its propagation dynamics model,the author summarizes the three most important impact factors and their interactions that promoted the popularity:Chaoyue Yang's own traits prompted her to construct an image of"invincible weak".This "simple" and "grounded" temperaments encourage its fan community to have a preliminary sense of self-identification,which in turn lays a solid fan foundation.With the help of the Internet platform,the views of its supporters and opponents collided with each other,which made Chaoyue Yang frequently exposed to the public due to related topics.Such a surge in popularity coincided perfectly with the "Creation 101" compeition rule that stipulates that "the star is completely determined by the audience votes".Under the joint effect of all aspects,Chaoyue Yang successfully debuted.Otherwise,based on considering the traditional compartment model and combined with the program's propagation characteristics,a fan evolution compartment model was proposed.By comparing the predicted curve of the mapping model with the real growth curve,it is found that the fan growth curve predicted by the model is highly consistent with the real curve:in the early stage of the program,the amount of fan growth is small;In the mid-term,the surge in the number of supporters and questioners led to the tearing of public opinion which greatly enhance its influence,so it reached its peak of growth in the second month of the program broadcast;in the later period,though the overall impact of the program on the saturation of the population,the number of fans tends to stabilize.By accompanying their idols growth and promoting the advancement of idols,fans established a high degree of loyalty to their idols.In this process,fans gained self-identity and group-identity,which promoted the development of fan economy and subculture.But the products produced by the media can not get rid of the commodity logic behind it,and under the control of the capital,idols is always just a"tool man".