Research On Users' Behaviour Of Knowledge Sharing APPs

In recent years,with the popularity of the Internet and the development of the sharing economy,the exchange of knowledge and information is no longer hindered by time and space,and knowledge sharing has ushered in the era of online sharing.In this context,knowledge-sharing APPs are favored by more and more college student users because of their portability,mobility,rich content,interactivity,and low learning cost.However,the overall development of knowledge-sharing APPs also has problems such as low Q & A quality and lagging platform information review.As one of the main user groups of knowledge-sharing APPs,college student users analyze the behaviors of college student users.For knowledge-sharing APPs Development is particularly important.This article takes full-time college students in Wuhan's ordinary colleges and universities as the survey object,and explores the user behavior of knowledge sharing APP college students.Research methods mainly include literature research method,questionnaire survey method and statistical analysis method.The main contents of the research are: first,perform descriptive statistical analysis on the questionnaire data to understand the basic characteristics and usage habits of college student users of knowledge-sharing APPs;second,use the ranking selection model to explore the significant factors that affect the frequency of user use;Third,establish a structural equation model to analyze the influencing factors of college students 'sharing behavior;fourth,establish a structural equation model to analyze the influencing factors of college students' acceptance behavior.Through the literature research,field investigation and empirical analysis of this article,this article draws the following conclusions: first,college students discuss problem-solving with others and reading before bedtime are the two main use scenarios,and self-improvement is the main use purpose;second,knowledge sharing Clutter-like APP content is not easy to find,more advertising or marketing content,and more entertainment social information are still the main problems;third,the use frequency of college student users is subject to academic qualifications,purpose of use,single continuous use time,knowledge payment,and messy content is not easy to find Influence;Fourth,sharing behavior is influenced by sharing intention,sharing attitude,and perception behavior control;Fifth,acceptance behavior is influenced by acceptance willingness,knowledge usefulness,and perceived usefulness.Based on the above conclusions,this article puts forward relevant suggestions for the development of knowledge-sharing APPs: First,optimize content management,enhance content value,and create a good image to increase the frequency of college student users and promote user knowledge sharing;second,create and optimize "Question and answer scenes" and "reading scenes before going to bed",reasonable placement of advertising and standardization of marketing accounts;third,improve personalized services for users and increase user stickiness.