Reporting And Innovation Research On China Media Awards "Media Fusion" Winning Works

The China News Awards is a benchmark for the news industry.In recent years,the scope of selection has been expanded,the evaluation mechanism has been adjusted,the language of the award-winning works has been lively,and the award-winning units have gradually extended from traditional media to new media.For the first time in 2018,the China News Award "Media Integration" was set up,and the We Chat public account was awarded for the first time.Media integration is set to six awards: short video news,mobile live broadcast,creative interaction of new media,new media brand column,new media interface and integration innovation.The changes in this series mean that the integration of Chinese media has moved from preliminary to moderate or deep.This research analyzes the initial evaluation and award-winning works of 167 China News Awards “Media Fusion” from 2018 to 2019,to find out the characteristics and innovations of media fusion award-winning work reports,and to find out the specific changes and performance of the China News Award selection Provide some meager suggestions for the future media integration of the Chinese news industry.Collection of 167 media expert reviews of award-winning and first-reviewed works,using word frequency analysis to find high-frequency words in the reviews.From the judges' comments,it is inferred that the China News Awards media integrates the content of the topics,the tendency of values and the setting of the award-winning works,and lays a solid foundation for the text analysis later.In addition,the China News Awards media integrates the award-winning work award setting,award mechanism,selection elements,subject matter,award-winning media and news release platform.After inductive analysis,starting from the presentation of news report styles,news discourse style characteristics,and interpretation of major typical topics,the text analysis method was used to statistically analyze the news titles,words,pictures,shots,music,etc.of 167 media fusion works.The research found that the report format of the media fusion works of online mobile and original release is a multi-dimensional multimedia form that integrates multi-dimensional stereograms,videos,pictures,animations,H5,etc.,and combines the page design of small sections and multi-channel interactive fusion to present news content to users.The discourse style is "objective,close and novel",and it summarizes typical topics such as "beautiful China,strong army,strong country,poverty alleviation,40 years of reform and opening up,and dedicated work".Based on the media's integration of the selection indicators of the winning works and the reporting characteristics of the winning works,the innovation of the winning works in expression,communication mode and narrative mode is obtained.The early planning period of the work report is long,spanning,and wide in scope;innovating different types of scenes,highlighting the role of images,comprehensively and meticulously restoring the past,presenting the present,and constructing the future;emphasizing transmission and interaction,and insisting on mobile first.The narrative adopts the perspective of all-knowledge and limited-knowledge to cut into the characters' stories in the works,and the works with multiple structures and multiple narrative modes are closer to the "media fusion" works.Finally,the interview method was used to conduct interviews with relevant content of the China News Awards Media Fusion Winning Units,and reached some conclusions in order to provide meager experience and suggestions for the future deep integration of Chinese media and Chinese journalists and students.