Research On Identity Constructed In Practice

In the past decade,Korea popular music(k-pop),as the main force of "Korean wave culture",has become increasingly influential in the world.Adjacent to South Korea's east Asian fans,in particular,on the one hand,because the blood,geopolitical,language and beliefs such as cultural proximity of spending priorities,which makes south Korean pop music product output more convenient in east Asia,on the other hand,K-pop product on its global marketing strategies pursued "sense of cultural mixture without borders(cultural hybridity),making it can more quickly in the cross-cultural communication across cultures discount border barriers,fans from around the deep into the life and consumption,the greater influence.As Asia's most populous country,China has an incalculable consumer market.Different from traditional stars,these "idol" rely on the characteristics of loyal fans,long love and strong consumption power to develop themselves,which makes the company attach great importance to the fans in the publicity and planning,and all the publicity and development strategies are "fan oriented",which is the essence of k-pop fans from traditional Chinese stars.On average,based on the "fans",on the basis of cultural studies,using the perspective of "identity" is analyzed,explore how K-pop idol fans in cross-border cross-cultural background make track for a star who: on the one hand,actively participate in online who and to collect,using media original text deconstruction of idols,and to "secondary creation",on the other hand is to spend a lot of time and money to carry out the offline who,take part in the singing will sign the sale,or party who is a fan.By looking online,offline and in-depth interviews,research methods,through the observation to understand "fans" how to make track for a star who involved in cross-cultural practice to explore my research question is: how South Korea K-pop industry marketing their idols,new media environment,how idols,production and marketing in a relationship with the fans culture,to promote economic growth.In addition,how these supporting practices affect and construct the fans' self-identity and group identity,and generate their own understanding and meaning.