Research On The Development Strategy Of XM Information Network Based On Mobile Internet

With the development of society and the arrival of the information age,the Internet industry has made great achievements,which is closely related to the Internet as a whole.In recent years,with the gradual improvement of information network construction and the gradual popularization of smart phones,the mobile Internet has been developing rapidly,and has been widely applied in all walks of life,bringing convenience to the public and creating huge economic benefits for the society.Agriculture,as the first industry of China's national economy and the fundamental,is in a transition phase,how to combine the traditional agriculture with the mobile Internet industry,effective to solve all kinds of problems exist in the field of agriculture by informatization,is a problem to be solved urgently.The original intention of the establishment of XM information network is that farmers hope to improve their lives through information,bring convenience for their lives,bring benefits to production,and serve the three rural areas to the greatest extent.Aiming at the above problems,based on relevant theoretical knowledge and the domestic and foreign development status of the industry on the XM information network development strategy based on mobile Internet is studied thoroughly.The main contents include the following aspects:information on the XM net profit model and the competitive environment in the system analysis,in terms of profit model,with describes several profit model XM information network,including online advertising,Internet advertising,e-commerce,finance,rural and other value-added services;in the competition envirorunent analysis,first through the PEST analysis of the XM information network and the external environment,on the basis of this analysis,using Potter's five forces model of the multi angle competition and use;the SWOT analysis method from the strengths,weaknesses,opportunities and threats of the four aspects to analyze the macro environment and industry environment,and the SO,WO,ST The WT strategic portfolio is studied,and then the internal environment of the XM information network is analyzed from the perspective of enterprise structure,culture and management.The further development of the information network planning XM development strategy based on mobile Internet,including strategic positioning,strategic objectives and selection and finally the strategy implementation measures;XM information network development strategy of mobile internet security is proposed based on the analysis from two aspects,one is from the perspective of government,which can provide strong security analysis two is the safeguard measures,enterprise internal.Finally,this paper makes a summary of the research,and also looks forward to the future of the development of XM information network based on mobile Internet.