Research On The Integrated Development Of Yi Traditional Sports Culture And Tourism Industry In Liangshan Prefecture Under The Rural Revitalization Strategy

China's economy continues to prosper,but rural economic development is facing multiple problems.In order to revitalize rural development,Comrade Xi Jinping put forward the rural revitalization strategy in the report to the 19 th National Congress of the Communist Party of China.The Party and the country continue to increase the economic and cultural construction in rural areas.Countryside is a regional complex with natural,social and economic characteristics,and has multiple functions such as production,life,ecology and culture.When a country prospers,the country prospers.The implementation of the rural revitalization strategy is an inevitable requirement for addressing the principal contradiction facing Chinese society in the new era,achieving the "Two Centenary Goals" and realizing the Chinese dream of national rejuvenation.It is of great practical and far-reaching historical significance.Liangshan Prefecture,as the largest settlement area of Yi nationality in China,has unique cultural customs of Yi nationality,unique geographical environment and rich and colorful natural landscape resources.Tourism,as a green industry,has three power effects: direct consumption power,industrial power and urbanization power.The development of tourismindustry will also bring value promotion effect,brand effect and ecological effect.Participation in physical exercise and leisure travel has become the pursuit of people in recent years.Simple landscape tourism cannot meet people's tourism needs.In order to enhance the competitiveness of tourist attractions,the characteristic tourism featuring the integration of national traditional sports culture and rural tourism can attract a large number of tourists to experience and increase economic income,so it will be highly valued by local governments.In fully know liangshan prefecture yi nationality traditional sports culture and unique rural tourism resources in liangshan prefecture,liangshan prefecture yi nationality traditional sports culture and the development of rural tourism industry in liangshan prefecture fusion,not only played a movement of the yi people's traditional sports value,will yi nationality traditional sports can bring economic benefits,education value and cultural heritage effectively and the rural tourism industry integration development of liangshan prefecture,lead to better tourism in liangshan prefecture,and tourism is also a huge boost of yi nationality traditional sports culture heritage and development,Then the paper puts forward the countermeasures and Suggestions for the integrated development of traditional sports culture and rural tourism industry in Liangshan Prefecture to promote the economic development and the common progress of all nationalities in Liangshan Prefecture.From rural revitalization strategy perspective,this paper USES the method of documents and materials,questionnaire,on-the-spot investigation and logic analysis and other methods,the understanding of yi nationality traditional sports liangshan prefecture and liangshan prefecture of the status quo of tourism industry in liangshan prefecture yi nationality traditional sports culture and the development of rural tourism industry integration analysis,found that the traditional sports of yi nationality culture and rural tourism industry integration development problems and put forward countermeasures,draw the conclusion: liangshan prefecture yi nationality traditional sports and rural tourism resources are rich,have the potential for the development of conditions;The good development of rural tourism provides a communication channel for the inheritance and development of yi traditional sports culture.In recent years,the support of national policy and economy has provided an unprecedented development opportunity and pointed out the direction for the integration development of traditional sports culture and rural tourism of The Yi nationality in Liangshan Prefecture.At present,the integrated development of traditional sports culture and rural tourism of The Yi nationality in Liangshan Prefecture is in the initial stage,so there are some problems such assmall scale and unreasonable planning,etc.Liangshan Prefecture government and company departments are weak in brand building awareness of traditional sports culture and rural tourism of the Yi nationality,and have not formed a certain brand.The educational economy of Liangshan Prefecture is backward,there are few colleges and universities,the outflow of tourism major students in liangshan Prefecture and the lack of curriculum teaching of traditional Physical education of The Yi nationality.As a result,the professional talents of traditional physical culture and rural tourism of the Yi nationality in Liangshan Prefecture are less,which can only be cultivated in the later period of government departments and tourism companies.Yi nationality traditional sports culture and liangshan prefecture began to start rural tourism in recent years,the yi people's traditional sports culture and the development of the tourism industry is a long-term research and development process,require departments of liangshan prefecture,yi nationality traditional sports inheritance and travel company joint efforts,to make the liangshan prefecture yi nationality traditional sports culture and rural tourism development.We will vigorously promote the integrated development of yi traditional sports culture and rural tourism industry,and provide reference for the harmonious development of economy,politics,culture,society and ecology in ethnic areas.