Research On The Development And Practice Of WeChat Public Account Of Street Party Building

With the development of the Internet,the impact on the government,society,enterprises and even individuals has become more and more significant,which has brought great changes to news communication vision and the pattern of public opinion.In the past decade,new media such as micro-blog and We chat are changing the world extensively and profoundly,which can be described as "micro" with infinite power.As General Secretary Xi Jinping quoted a famous saying: "The wise change with the time,the wise change with the time".Rome was not built in a day,the development of new media was not sudden,and the occurrence of micro-blog or We chat was not from the sky,which is accompanied by people's actual needs and the continuous development of society.With the deepening of China's reform and opening up,social problems are becoming more and more complex and diverse.In the wave of new media application,it is difficult for the government to adapt to the changes of the new era and new situation by using the past social management methods.In the past,the government could not say anything at all.Now,the public can not only talk about everything,but also talk about everything,breaking the tradition that the government monopolizes the discourse power of the media......In a word,in the "pan-media" era,the content covered by new media such as micro-blog and micro-message is complex,Multi-concepts and rich topics."The elder of Akimu must be the root of it." In fact,the media has always been closely related to ideology.We should act in accordance with the situation and act in accordance with the situation.In 2018,the Party Central Committee has upgraded the transformation of the mainstream media to the national strategic level.Whether from the perspective of propaganda and communication or from the aspect of social governance,it is the future direction and development trend for the local Party and government new media to become bigger and stronger and to do a good job.In China,ideology has its unshakable essential characteristics,but with the development of society,the accumulation of historical legacy problems is also an unavoidable and urgent social consensus.For example,the government portal website and the Party(government)affairs micro-blogging(micro-letters)have been opened one of the important channels for government information publicity,network politics and people's relief.In recent years,the transformation of the Party and government new media has also carried out more active innovation and exploration,and has made some remarkable achievements and valuable experience.On September 16,2019,16 district level financial media centers in Shanghai were completed and listed.At the same time,all financial media clients enter the People's number and Shangguan number collectively,so as to enhance the "mouthpiece",service awareness and "regular army" awareness,and further strengthen the voice of mainstream public opinion.Whenever and wherever possible,the Streets of Shanghai have been publicized and promoted by the We chat official account of the Party building.The Party's opinions on the Party's decisions and the Party building at the fingertips have enabled the masses of Party members to learn about the content at any time and anywhere.The We chat official account of the Street Party construction has been growing and growing.In leading the social trend of thought,it can adhere to the "consolidation" and development synchronization,constantly apply the new media propagation rule,expand the "mainstream" of the mainstream media,promote the socialist core values,update the government's social governance mode,and make the Party's propaganda and ideological work full of vitality,to make the Party's cause always have an inexhaustible source of power.This paper adopts literature research method,case analysis method,questionnaire method and field observation method.First,the definition of We chat official account for the Party building is clearly defined.Then,the development of the We chat public number of the Party building is analyzed according to the "5W" communication theory of Russell.The development process of the Party building public number in is summarized,and the main forms,advantages and advantages of the Party building We chat public number are summed up.A case study was conducted on We chat official account of "LY Party Building" in my own working unit and in practice.In the thorough investigation,description and research analysis,the author analyzes the new situation of We chat public number in the Party building,the influence of communication and the operation of official account,and explores the actual situation and problems of the development of We chat public number.It also draws relevant countermeasures and suggestions,hoping to provide some useful references for the future development of We chat official account of Street Party construction.The article mainly consists of four parts.The first part,from the perspective of discipline,explores the relevant theoretical foundation of the We chat official account of the Party building so that people can have a cognition of it.The second part,according to the research needs,analyzes the overall situation and basic characteristics of We chat official account in the domestic Party building,so that people can understand and grasp it.The third part is to combine the "5W" theory of rashville,and carry out an empirical investigation on the We chat official account of the Street Party building,the "LY Party Building".Through quantitative analysis and qualitative analysis,the present situation of the We chat official account of the Street Party construction and the influence on people's thoughts and behaviors are analyzed.The fourth part is the combination of theory and practice.From the perspective of social practice,the problems and solutions in the development of We chat official account are discussed,which will be of guiding significance for the future work.