In recent years,the party and the state have paid great attention to the inheritance and development of Chinese traditional culture,strengthened the popularization of Chinese traditional cultural knowledge,and integrated the inheritance and development of culture into education,literature and art,life and other aspects.Traditional Chinese medicine culture is a part of China’s traditional culture with a long history and is China’s intangible cultural heritage.However,the audience of traditional Chinese medicine is limited.Integrating traditional Chinese medicine culture into the creation of picture books and allowing more people to contact traditional Chinese medicine will help improve people’s cognition of traditional Chinese medicine,which is of great significance for the inheritance and development of traditional Chinese medicine culture.From the perspective of promoting traditional Chinese medicine culture,this thesis takes traditional Chinese medicine as the creative theme and uses the form of picture books to study and create children’s picture books.According to children’s psychological and cognitive characteristics,this thesis analyzes the visual elements of picture books from the aspects of role design,story design and text design,and combines the extracted traditional Chinese medicine design elements with anthropomorphic design techniques in combination with the visual expression characteristics of anthropomorphic techniques,To explore the feasibility of the application of anthropomorphic technique in traditional Chinese medicine theme picture books,and summarize the visual expression forms in line with the design of traditional Chinese medicine culture theme picture books in practice.On the premise of ensuring that the picture books spread the culture of traditional Chinese medicine,the teaching of traditional Chinese medicine knowledge is completed through the interaction of anthropomorphic roles of traditional Chinese medicine and interesting stories,so as to improve children’s cognition of traditional Chinese medicine,so as to better experience and promote the culture of traditional Chinese medicine. |