Value Evaluation Of Medical Information Enterprise

Driven by the gradual maturity of the Internet,the application of big data technology in many aspects and the convenient conditions given by the intelligent era,the medical industry is moving forward towards intelligence and digitization.According to the survey,the market scale of the medical information industry continues to expand,reaching 65 billion yuan in 2020.Emerging medical information enterprises use the Internet to meet the needs of public health information,and realize the digitalization of medical management system and business system,which has developed rapidly.Since the State Council issued the planning outline of the national medical and health service system in 2015,the policies on deepening the reform of medical and health informatization have been intensively released.By 2018,the National Health Commission issued a very important notice to promote the information construction of medical institutions with electronic medical records as the core,and the medical informatization construction has received policy support.At the same time,the economic activities of medical information enterprises are more and more frequent.In 2020,there are 81 investment and financing cases in the industry.As an important basis for listing,merger and other economic activities,the evaluation of the value of medical information enterprises is also more important.Firstly,this paper reviews the existing literature on the value evaluation of medical informatization enterprises and the combination of DCF model and B-S model;secondly,it expounds the definition and related classification of medical informatization enterprises,introduces the relevant theories of the research,and further focuses on the defects and limitations of basic evaluation methods in the value evaluation of medical informatization enterprises This paper explains the DCF&B-S portfolio model,and then based on the characteristics of the existing profitability and potential profitability of the enterprise value,chooses to use the portfolio evaluation method to comprehensively evaluate the ability to generate stable income and potential profit.By analyzing the value characteristics and influencing factors of medical information enterprises,this paper determines the value evaluation method of medical information enterprises,introduces the dynamic discount rate into the DCF model,and applies the modified DCF&B-S combination model to calculate the overall value of the enterprise;finally,the paper uses the improved DCF&B-S combination model to calculate the overall value of the enterprise DCF&B-S model evaluates the value of Huikang,the first echelon of Listed Medical Informatization enterprises,and draws the conclusion that the modified model is feasible in the value evaluation of medical informatization enterprises.