Study On The Communication Of Breast Health Dialogue In Healthy WeChat Official Account

Breast health has always been in a sensitive position in health communication,and it is difficult for health organizations and the public to establish a long-term harmonious dialogue relationship on this issue,thus affecting the public’s cognition of breast health.The WeChat public platform provides technical conditions and dialogue space for the construction of the relationship between health WeChat official account and the public.The purpose of this paper is how and to what extent the health public can use the dialogue potential of the public platform,establish a continuous and stable dialogue relationship with the public,and strengthen the communication effect of breast health.Based on the "dialogue principle" put forward by Kent and Taylor,and combining with the characteristics of WeChat public platform,this paper makes appropriate adjustments to various indicators,and adopts content analysis and text analysis to send four kinds of health WeChat official account of different subjects-"Life Times" with party media attributes;"Clove Doctor" with commercial nature;WeChat official account with medical institution background,the "Eleventh Clinic" serving women’s health,and WeChat official account’s "Top Three Faxes",founded by doctors,analyzed six breast health reports from2014 to 2020,evaluated the application of dialogue principle in breast health issues by health WeChat official account,summarized the dialogue between health WeChat official account and the public on breast health issues,combed the existing problems,and thought about how to make full use of the dialogue function of health WeChat public platform to establish a good two-way dialogue relationship with the public.According to the investigation results of the application of dialogue principles in health WeChat official account,the dialogue foundation on breast health issues has been established in health WeChat official account,but the dialogue level is uneven,with outstanding performance in the principles of interface friendliness and information usefulness,unsatisfactory application in other principles of maintaining dialogue relations,failure to establish an effective dialogue loop,and failure to fully involve the public in two-way interaction.In content operation,the construction of dialogue communication is insufficient,and there is still great development for improving the effect of dialogue communication on breast health issues.Based on the current situation of dialogue and communication of health WeChat official account on breast health issues,the author puts forward some suggestions to give full play to the dialogue potential of health WeChat public platform from two aspects of media technology and dialogue content: firstly,based on media technology,improve the design and development of dialogue function,and jointly create matrix effect with multiple platforms to dredge the channels for public participation in dialogue;Secondly,in terms of dialogue content,professional subjects pay more attention to breast health,respect the particularity of breast health,and encourage multi-subjects to participate in dialogue.Hope to provide reference for the dialogue and communication of different health issues in the future.