Study On The Factors Influencing The Development Of FMCG Forest Product Logistics Network In Yichun City

As a basic work,the development of Logistics network planning and coordination has an important impact on the sales and transportation of goods.Good logistics network organization and distribution can help shorten the delivery time of goods,improve logistics efficiency,reduce the consumption and waste of products in the transportation process,and reduce the total cost of goods,which is of positive significance to ensure the quality of goods,improve customer satisfaction and increase corporate profits.As an important forest region in China,Yichun city is rich in forest resources and has natural advantages in developing related forestry industries.With the constant changes in people’s lives,forest products mainly applied in People’s Daily life have gradually emerged with the characteristics of FMCG products such as short production and marketing time,convenient use,fast consumption,high demand and low price,mainly including various drinks and food.It covers natural mineral water,all kinds of berry drinks,wine and other drinks,forest fruits and vegetables and their processed products,tea and other forestry industry commodities,which are called "FMCG forest products",with the characteristics of environmental protection and environmental friendliness.Changes in public demand bring opportunities for the local development of FMCG production industry in Yichun city.As a key link in the process of commodity marketing,the development of logistics network has a significant impact on the profitability of local FMCG production enterprises.Therefore,it is of great significance to study the influencing factors on the development of the FMCG forest products logistics network in Yichun city and clarify the incidence of relevant factors,so as to improve the effectiveness of the whole logistics network,speed up the growth rate of enterprises in the industry,and then promote the development of the local forestry economy.On the premise of referring to a large number of relevant literature,factor analysis and cluster analysis were firstly adopted to clarify the importance of some influential factors and determine whether they can be used as influential factors for the development of FMCG forest product logistics network in Yichun city.Secondly,the author and the students of the same investigation team went to several large-scale forest farms under Yichun forest district for investigation and research and came to understand that the overall deployment of local FMCG logistics network has formed a preliminary scale,but there are still many problems to be solved.Then,on the premise of clarifying the status quo and summarizing the problems,a questionnaire was made and the influencing factors were classified.According to the investigation and research results,15 influencing factors were identified and divided into four levels: industrial sector,FMCG forest production enterprises,logistics enterprises and basic resources.The study concludes that: Among all the first-level influencing factors,the weight of elements at the level of industry sector is0.5101,which is higher than the level of the other two enterprises.Therefore,sufficient attention should be paid to the influence of government-related industrial sectors.In addition,the sub-factor of the advancement on industrial development attitude has a certain impact on each major factor level,which should be taken into account.The most important thing is that the relationship between the three main bodies should be well coordinated to serve the economic development of local FMCG forest production industry.Finally,according to the empirical study conclusion,to the overall development of the Yichun FMCG forest product logistics network recommendations include the following three aspects: the sector level,pay attention to the cultivation of internal personnel,actively formulate relevant industry policies and programs,increase financial input and support,to strengthen the investment in science and technology and improve the infrastructure construction;At the level of FMCG forest production enterprises,we should strengthen brand construction,attach importance to the creation of well-known trademarks,actively introduce professionals with advanced knowledge of FMCG forest products and logistics,choose FMCG forest products logistics mode suitable for the development characteristics of enterprises;At the level of logistics enterprises,the selection and training of professional logistics personnel should be made to improve the overall service level of enterprises,reasonable arrangement of logistics nodes and layout,at the same time,strengthen the cooperation between different logistics enterprises,to achieve reasonable allocation of resources,shorten the time of commodity transportation,improve the efficiency of logistics.What needs to be emphasized is that recycling logistics should be emphasized and green supply chains should be established to meet the overall requirements of building a resource-saving and environment-friendl y society.