Research Of Industrial Competitiveness For Forest Health Care In Yunnan Based On Ecological Niche

Forest health industry is a green economy industry which takes forest resources as the carrier and combines with tourism,culture,entertainment,medical treatment and other industries.Yunnan Province is rich in forest resources and has abundant natural resources conditions for developing forest health industry.However,as far as the development of forest health industry in Yunnan is concerned,its advantages of natural ecological resources have not been fully utilized.How to maintain its competitive advantage in the competitive market and form its own industrial competitiveness is particularly important.Based on niche theory,this study systematically analyzed the development status of forest health industry in yunnan province by means of literature research,questionnaire survey and niche model.Using the niche ecostate ecorole theory to measure the ecological niche of the whole forest health industry in yunnan province,the index system of ecological niche intensity was constructed,it is divided the three dimensions of productivity,coordination and development index,and selects 17 indicators to evaluate the industrial competitiveness of 16 cities in Yunnan.Based on this index system,By using the Boston matrix,16 cities are divided into small animals,insects,poultry and animal product types,the advantages and disadvantages of Yunnan forest health industry competition are summarized,and the strategies to enhance the competitiveness of Yunnan forest health industry are put forward.The main research findings are as follows:First of all,Yunnan forest health industry has unique natural niche resource advantages,among which forest resources are abundant,transportation resources are mainly road transportation,forest health resources types are diverse,forest health industry has greater market potential.Secondly,The competitiveness of the whole forest health industry in Yunnan Province is weak,its advantages of natural ecological resources have not been fully utilized,the products of forest health care have converged,the problems of insufficient understanding of the development of forest health care industry and single marketing mode are common,which seriously affect the promotion of the competitiveness of Yunnan forest health care industry.Thirdly,It is found that the ecological niche intensity of forest health industry varies greatly in each city of yunnan province.The ecological niche intensity of forest health industry in each city shows regional characteristics.The natural resources,basic resources and government input of forest health industry in the top-ranked cities are higher,and its niche intensity is significantly higher than that of other cities.Finally,Combined with the advantages and disadvantages of the development of forest health industry in Yunnan Province,the paper puts forward some countermeasures to enhance the competitiveness of forest health industry in Yunnan Province.From the aspect of niche expansion and industry co-development,we can realize the development of state-city alliance,increase the ecological niche width of forest health industry in Yunnan Province on the basis of existing resources.From niche dislocation and differentiation development,it is beneficial to build the brand of characteristic forest health care and carry out regional misdivision management.From the aspect of niche introduction and development,changing the single propaganda channel and introducing forest health talents to enhance the intensity of industrial niche.