Branding Using Social Media: Prezi Power Point Presentation - Building My Brand Using Social Media

My thesis project is about how to use social media, specifically. YouTube and Instagram, for branding and building a career. As a graduate student of LIU-Brooklyn's Media Arts Program with a concentration in Film & Television Production, I have interests in starting a career in the entertainment industry. This project will help jump start that career. I will start a YouTube channel where I will upload original content like hair. makeup, and fashion tutorials. I will also upload my professional reel and segments that I host from the What's the 411 TV show and other outside projects. Since I also like to do music. I will make three songs which will be used as my theme music and background music for my YouTube videos. Instagram will be used for promoting videos and analytics. The reason why I'm not focused in one particular area for my YouTube videos is because I would like the audience to be the judge. I'll upload the videos and see what the audience gravitates to the most. My goal is to upload content every two weeks. By April, I would like to have 4,000 Instagram followers and 500 YouTube subscribers. This project will allow me to learn as I go which is why I'm making this into a documentary. The documentary will show the steps I take to build a following on social media, network, and ultimately start a career. My thesis paper will be a research paper on how successful brands in the past have used social media to start a career. I made a list of what I believe it takes to successfully build a career on social media:;1. Define your brand Create content 3. Build a following through promoting, marketing, and networking I will focus on this for my documentary and paper. • 20 minute documentary • Three, 3 minutes and 30 second songs • 20 page paper.