| To realize its vision of "arts for everyone, everywhere, everyday," the Singapore government is working to integrate arts into its national and economic agenda. The initiative is still in its infancy; the majority of the population is still relatively indifferent or uninformed about the significance of arts to social development, as evidenced by the slow growth in museum visitorship and attendance at art events. Due to their wide reach and cost efficiency, digital and social media can be efficiently and effectively deployed to stimulate interest in the arts and intensify community engagement. A review of the use of digital and social media by various art organizations worldwide has identified several innovative practices to enact online and onsite engagement. The three main museums in Singapore are actively trying out and adopting social media to spur audience attention and interest. There is opportunity to significantly increase social media use, but it is not without challenges. By effectively leveraging digital and social media, art organizations can help people deepen understanding, appreciation, and eventually engagement in the arts. Only then can a vibrant art sector thrive and sustain itself in Singapore, transforming it into a "Distinctive Global City for the Arts.". |
