Investigation And Research On Rural E-commerce Issues In Yunyang County

With the popularity of the Internet,rural e-commerce is also showing a momentum of vigorous development.In this era of information technology,using network technology to serve rural areas,combined with the accurate poverty alleviation policy put forward by our government,let the vast number of rural poor groups change their original backward living conditions and get rid of poverty in the development trend of e-commerce.Therefore,rural e-commerce poverty alleviation has become one of the most powerful ways of poverty alleviation in our country at the present stage,which plays a great role in promoting the cause of poverty alleviation in our country.Based on this,this paper takes the rural area of Yunyang County in the northeast of Chongqing as the main research scope,takes the rural e-commerce of Yunyang County as the research theme,and uses the research methods of field investigation,questionnaire,case analysis,literature research and so on.the use of information asymmetry theory,agricultural products network marketing theory,combined with the research background,purpose and significance of this paper.This paper systematically analyzes the poverty situation and the development of e-commerce in Yunyang County under the background of accurate poverty alleviation.Yunyang County is located in the Qinba Mountain area,where the poor households are mainly concentrated in the rural,cold and remote mountainous areas,and there are a large number of poor groups.the natural conditions are poor and the development foundation is weak.The survey found that the development level of rural e-commerce in Yunyang County is relatively low.Rural e-commerce plays an important role in increasing farmers' income,broadening the market of agricultural products,arousing farmers' enthusiasm and promoting rural revitalization,so Yunyang County's use of rural e-commerce to help the poor is one of the better ways.In the rural areas of Yunyang County,there are some problems,such as low cultural quality of farmers,lagging infrastructure construction,lack of e-commerce professionals,weak standardized production and brand construction and so on.Analyzing the reasons from the aspects of government,economy,talent and industry,and drawing lessons from the successful experience of e-commerce poverty alleviation in Longnan City of Gansu Province,Tongyu County of Jilin Province,and Fengjie County of Chongqing City,the author finds that the success of these three places is inseparable from the attention and guidance of the government,the construction of infrastructure and the establishment of local brands,so it is proposed to set up the subject consciousness of e-commerce poverty alleviation for the development of rural e-commerce in Yunyang County.To cultivate the awareness of online sales of poverty alleviation objects;Comprehensively improve the rural information infrastructure,actively build an agricultural information platform;strengthen the construction of talent system,implement the strategy of revitalizing rural talents;promote the brand and industrialization of agricultural products,create regional characteristic labels and other countermeasures and suggestions.