Research On The Influence Of Innovation Context Constraints On The Input Of Dual Innovation Process

In the context of globalization,creativity is seen as an important resource for organizations to maintain a competitive advantage in a dynamic environment and deal with future uncertain challenges.In order to play a leading role in creativity to a greater extent,enterprise managers need to invest more energy in enterprise creativity management in management practice activities.Among them,individual creativity in the organization is an important carrier of enterprise creativity,which has been highly concerned by academia and practice for a long time.In order to form or maintain its own competitive advantage,the organization expects innovators to produce higher creativity performance.Then,in order to improve individual creativity performance,it is necessary to conduct more in-depth research on individual creativity and its influencing factors.However,although previous studies have clearly defined the definition of creativity and its dimensions,there are still some controversies in the study of individual creativity.The main reason is that the merger of two-dimensional creativity into a "integrated construct",which often leads to some valuable information being lost.In practice,innovators will balance or choose novelty and usefulness in creativity activities based on specific creativity goals and external circumstances,and produce innovative and useful combinations of different levels of creativity.In view of this,this paper starts from the individual level of the innovator,focuses on the stage of creative creation,and explores and verifies dual creative process engagement through a research(Research 1)based on the perspective of the Situational Ambidexterity Theory and develops the measurement tool of dual creativity process engagement;and based on Conservation of Resource Theory,through two studies(Research 2 and Research 3),using experimental research and field research,respectively,empirically tested the impact of the situationalconstraints of creativity variables(creativity evaluation orientation and creativity time pressure)on the engagement in the creativity process.Research indicates:(1)The two-dimensional fit of the creativity process engagement is better,including two dimensions of useful creativity process engagement and novel creativity process engagement.Between them,useful creativity process engagement refers to the individual's aim at usefulness in creativity activities,and invests time,energy and other resources to the extent that is conducive to the usefulness of the creativity solution.Novel creativity process engagement refers to the individual's aim at novelty in creativity activities,and invests time,energy and other resources to the extent that is conducive to the novelty of the creativity solution.(2)The influence of creativity evaluation orientation on innovators' dual innovation process investment is supported: the useful orientation of creativity evaluation has a significant positive impact on the useful creativity process engagement;and the novel orientation of creativity evaluation has a significant positive impact on the novel creativity process engagement.(3)The impact of creativity time pressure on dual creativity process engagement has been partially supported: the negative impact of creativity time pressure on innovators' useful creativity process engagement has been supported in both experiment tasks.It is not supported in the context of field research;the positive impact of creativity time pressure on the novel creativity process engagement is supported in the context of the experiment 's creative water glass task and in the context of field research,but in the experiment 's the earth new creature's task situation is not supported.(4)The interaction of creativity evaluation orientation and creativity time pressure has no significant impact on the dual creativity process engagement.The research results help to understand the creativity process engagement of innovators more accurately,and reveal the influence mechanism of creativity evaluation orientation and creativity time pressure on the dual creativity processengagement of innovators.This not only deepens the creativity process engagement of innovators relevant research,but also has implications for explaining and predicting the innovator's dual creativity process engagement.