Research On Financial Innovation Of Credit Business On Small And Micro Enterprises And Its Effcet Under The Background Of "Internet +"

As an important part of China's national economy,small and micro enterprises play a strategic significant role in the national economy development.In the credit market,small and micro enterprises are the long tail group of capital demand,which is often ignored in the traditional financial system and thus subject to the "supernormal" credit rationing,Small and micro enterprises have a prominent financing problem.With the rapid development of "Internet +" related technologies,domestic and foreign scholars have conducted more and more researches on the correlation between "Internet +" and real economy.Among them,"Internet + finance" as a new form of financial innovation has been actively studied and practiced by the majority of financial institutions.Internet,big data and other technologies are key technologies to solve those problems such as information asymmetry and reducing transaction costs.Therefore,"Internet + finance" has been gradually applied to the innovation of credit business of small and micro enterprises.Commercial Banks,especially state-owned Banks,are duty-bound to serve the real economy,promoting industrial transformation and upgrading,and solving the difficult issue of corporate financing.As A large state-owned bank,bank A has been increasing financial innovation throughout the years,researching,developing and promoting various credit products for financing small and micro enterprises,providing all-round support for financing small and micro enterprises.Bank A innovated the Financial Inclusion model,reduced information asymmetry and transaction costs with the help of "Internet +" related technologies,launched "Internet +" small and micro credit innovation products,and achieved penetration and extensive implementation of Financial Inclusion.Compared with the practice of "Internet + finance" of major Banks,the question to be studied in this paper is: how does "Internet +" small and micro credit innovation could work on to reduce information asymmetry,decrease transaction costs and lower business risks? Is it helpful or efficient for financing small and micro enterprises? Therefore,this article takes the innovation and effect of micro-credit of banks in the context of "Internet +" as the research theme,regarding bank A as the research object.Based on the domestic and foreign scholars about the small micro enterprise financing theory,Financial Inclusion related theory,relaying on "Internet +" and financial innovation theory research results,taking development status of "Internet +",commercial banks and micro-credit business into research,this thesis makes an in-depth study on the innovation motivation,direction,mechanism and effect of small and micro enterprises' credit business using "Internet +" related technologies of traditional banks.Secondly,the overall situation of credit development of small and micro enterprises of bank A and the overall effect of credit innovation are statistically analyzed.And the loan data of small and micro enterprises of sichuan branch of bank A from 2014 to 2019,macroeconomic indicators and monetary policy indicators are used as sample data to build A multiple linear regression model for empirical analysis.The regression results of econometric model shows "Internet +" credit innovation can help to increase total amount of loans to small and micro enterprises in commercial banks,reducing NPL ratio of small and micro enterprises.Finally,according to the foregoing research and reflections,some further suggestions on the credit business innovation of small and micro enterprises are proposed,which will have certain reference significance for Bank A's innovation optimization and other financial institutions' financing innovation.