A Study On The Financial Strategy Driven By Heilan Home's Asset-Light Business Model

At present,China's original capital,technology,labor and other market factors in the current economic structure of the proportion has changed.To stand out from the competitive market and maintain sustainable development,it is necessary to continuously optimize the development strategy and corporate structure of the company.The asset-light business model has attracted the attention of many scholars and enterprises through its small and extensive economic leverage.By studying the internal mechanism of how asset-light business model creates value for enterprises through financial strategy,it can match the most reasonable financial strategy for enterprises' business model.Among the garment enterprises,Heilan Home,with its asset-light business model,has gradually moved from a little-known enterprise to a diversified and international one,taking a place in the garment industry and creating its own core competitive advantages.This paper studies the matching relationship between asset-light business model and financial strategy,and the impact of financial strategy driven by business model on financial performance.Thus,a transmission chain of "business model-financial strategy-financial performance" is established.Existing studies have been controversial about the internal logic between business model and financial strategy,and there is no consistent view.At the same time,the current research on business model and financial strategy mainly focuses on the Internet,real estate,banking and other fields,while the research on the clothing industry is less.In addition,the research on the asset-light model also needs to be further expanded.Based on this,this paper takes Heilan Home as an example to study the internal relationship between business model and financial strategy,so as to provide some references for the optimization of asset-light business model.In this paper,first of all,the research results of domestic and foreign scholars to comb,and light assets related theory were introduced.Then,it builds the path of business model-driven financial strategy,and constructs the framework of financial strategy's influence on financial performance,so as to form the relationship chain between business model,financial strategy and financial performance.At the same time,the characteristics of asset-light business model,financial strategy and financial performance are analyzed.Finally,Heilan Home is selected as a case to analyze the internal operation mechanism of business model,financial strategy and financial performance.The conclusion of this paper is that there is a causal relationship among business model,financial strategy and financial performance.Business model drives financial strategy,and financial strategy affects financial performance.Therefore,in order to improve financial performance and create enterprise value,enterprises need to make a reasonable match between business model and financial strategy.The influence of business model on financial strategy is mainly reflected in the influence of business model on investment strategy and investment strategy on financing strategy.The influence of business model on investment strategy is mainly reflected in three aspects: investment duration,investment scope and investment target.The influence of investment strategy on financing strategy is mainly reflected in three aspects: financing period,financing structure and financing target.The financing strategy restricts the investment strategy in financing amount,capital cost and repayment period.Heilan Home established the development strategy of "brand + platform",adopted the asset-light business model,and paid attention to the construction of diversified brands.This development strategy and business model decided that its investment strategy was a long-term asset-light and diversified strategy.From the perspective of risk matching,term matching and amount matching,Heilan Home adopts the financing method based on commercial credit financing to match the investment strategy.The reasonable cooperation of business model and financial strategy enables Heilan Home to perform well in the aspects of profitability,debt paying ability,operation ability,growth,with strong enterprise value creation ability.The enlightenment of this paper is that the application of asset-light business model requires enterprises to cooperate with each other at the level of business strategy and financial strategy.The adoption of asset-light business model is conducive to the sustainable and stable development of garment enterprises,which is in line with the development trend of garment enterprises.In addition,enterprises should combine their own characteristics,timely update business models,according to their own resources to flexibly choose their own development mode.