Research The Business Model Of SF Express Group From The Perspective Of Digital Resource Allocation

With the rise of big data,artificial Intelligence and Internet of things,enterprises are required to have a good command of certain digital technology and resources in order to thrive in the era of Internet.Resource allocation is a core element of the business model.One of the goals of enterprise management is how to build a perfect business model through reasonable collocation of limited resources.In this context,this paper takes SF Express as a case study object and attempts to analyze the enterprise business model from the perspective of digital resource allocation.First of all,this paper summarizes the concepts of resource allocation and business model,after understanding the characteristics of digital resources,analyze the impact of digital resources on business model and resource allocation,and finally proposes an enterprise business model framework from the perspective of digital resource allocation,which is based on the three dimensions of "content,structure and governance",and digital resources act as catalysts to have an impact on the respective roles of the three dimensions.Among them,the influence of content dimension includes the optimization of new key activities,new value proposition and other eight elements of business model.The impact on the structural dimension is the sequence of activity links and cross-border business model.The influence on the governance dimension includes the active subject and the active mechanism.The article takes SF Express as a case and studies from its initial development to the current business model in terms of digital resource allocation,with the summary of three dimensions of the business model.It is concluded that the business model of sf express is transformed from the traditional logistics as the main body of activities to the comprehensive business model of e-commerce + logistics + finance + terminal as the main body of activities.From the traditional logistics transport enterprises to transform into a comprehensive e-commerce logistics enterprises.Based on the analysis of the financial indicators of SF Express in the past six years,it isconcluded that SF Express has weak profitability,debt paying ability and operation ability but good development ability.Last but not least,the entropy method is used to obtain three indicators with the greatest impact on the financial situation of SF Express and then compare them with the relevant indicators of digital resource allocation of SF Express.From the comparison results,we can see that the allocation of digital resources has a certain impact on the financial situation of SF Express.Finally,three suggestions are proposed for SF Express:strengthen the integration of online platform and offline resources,and replace single core with multiple value orientation;optimize the activity structure and stabilize the cross-border influence;use digital resources to improve key resources and capabilities of enterprises.