Product Marketing Scheme Design Of D Company Oriented On Data Management

With the development of informatization,Internet and mobile Internet,the total amount of information in the world is exploding,while new concepts such as big data have sprung up widely.Through the technical processing of these meaningful data,as well as the application of mining algorithms,we can find the law of the data itself,and then realize the added value of the data.Data mining environment has also brought great influence and change to the marketing method.This paper combines with the actual work,takes D company as an example,starts from the framework and process of its data marketing platform,selects the process,problems and attention points in the process of marketing scheme design and implementation to analyze the case,summarizes the experience of product marketing scheme design oriented on data management.Starting from the examples and theoretical research of data management and marketing mode at home and abroad,this paper analyzes the different application scenarios of data management technology,then introduces the basic framework and process of data management technology,and briefly describes the characteristics and differences between traditional marketing mode and data marketing mode.In the next,starting from the work,taking D company as an example,starting from the current situation of its product marketing mode,analyzing the problems faced,formulating the strategy of solving the problem,and based on the product marketing scheme design process developed in the strategy and the data source of D company from the inside and outside,this paper introduces the different data marketing platform of D company,and how the current data platform solves the problems faced.This paper emphatically introduces how data management technology can be applied to the process of product marketing scheme design,from the basic steps of data integration,model design and model output,and shows the construction and application scenario of D company Data mining model.Then from the product marketing scheme design of D company,describes its product marketing plan development,product marketing scheme planning,as well as the specific customer-based product marketing scheme design and data mining model,finally,introduces the implementation of product marketing program,as well as the implementation of user portraits in the process of application,and explains how to follow up the effect of marketing plan.At the end of this article customer loyalty management plays the administrator role of the last level of customer relationship management for the entire marketing closed-loop.This paper truly reproduces the logic and operation status of the data marketing platform tailored for D company at present,as well as the characteristics and advantages of the design pattern.With the continuous updating and development of the Internet and various hardware and software platforms,expects to provide a better solution for D company in the subsequent development and implementation process.