Optimized Research On Small And Medium Customer Relationship Management In I Division Of M Company Based On Customer Segmentation Theory

With the progress of science and technology,the informationization level of modern enterprises is also on the rise.Enterprises have accumulated a large number of business data such as customer information and transaction records through various channels.This data has become a factor of production of enterprises,which actually implies the characteristics of customer groups,consumption habits and customers.Value and other important information,how to subdivide and analyze these customers effectively has an important role and significance in realizing the transformation of enterprise decision-making mode from "business-driven" to "data-driven".The most profitable enterprise is essentially the competition for customers.Enterprises which can better serve customers and which have the ability to better develop and maintain valuable customers are often in a relatively more advantageous position in the market.At present,the I division of M company also adheres to the idea of customer-centered,but all of them are customer-centered.However,with the increasingly fierce market competition,the business between M company and the existing key customers is declining year by year.M company has to rethink to find new potential customers.Since 2018,M company has begun to attract more new customers through business platforms and other online ways.It has also attracted many new customers.However,I division of M company has the ability to identify new customers,differentiate treatment,interact with customers and provide personalized services.There are some deficiencies,so a large number of small and mediumsized customers attracted to the company have not cooperated with M on the loss.Especially in today's increasingly competitive environment,if I Division of M Company does not seize the potential opportunities of small and medium-sized customers,then its business growth ability will be far inferior to that of its competitors.Therefore,for small and medium-sized customer relationship management is a very important and urgent task for M company I business department,it can provide M company I business department with more new potential customer opportunities.This paper takes the small and medium-sized customers of M Company I Division as an example,systematically analyses the different value and potential value of the small and medium-sized customers obtained by M Company I Division from various channels through the theory of customer segmentation,and uses the clustering method of data mining to cluster the small and medium-sized customers of M Company I Division into different customers groups: selecting customers,optimizing customers and potential customers;and according to these different customer groups,puting forward the optimization scheme of small and medium-sized customer identification,differentiated marketing,customer interaction care and customer personalized service,to help enhance the effectiveness of small and mediumsized customer relationship management in M Company I Division,and finally explore the construction of perfect and effective.Customer relationship management system of small and medium-sized customers in Division I of M Company,and proposed planned safeguard measures to provide effective reference for the subdivision of small and medium-sized customers and customer relationship management in the industry,and to create conditions for testing the universal applicability of customer relationship management theory.