A Case Study On Marketing Team Management Of P Life Insurance Company Dalian Regional Development Division

With the rapid development of China's economy and the continuous improvement of the national insurance awareness,China's insurance industry is entering a stage of rapid development.The status of the commercial insurance industry is also rising,and it is an important pillar of the national social security system.The strong support of national policies has injected new impetus into the insurance industry and brought about a new round of development.The insurance marketing team is the backbone of the continuous expansion of premiums.Its development status not only determines the stable and sustainable development of insurance companies,to a certain extent,it also determines the overall development speed of the insurance industry,which is the lifeline of the development of the insurance industry.The effective management of the life insurance marketing team is the basic guarantee for the sound development of the marketing team,the foundation for the rapid development of the life insurance business,and the top priority for life insurance companies to become bigger and stronger.P life insurance company Dalian regional development division is a marketing unit based on the regional collection and sales system in the marketing channel of P life insurance company.It uses the business philosophy of customer service and adopts after-sales service to achieve new performance growth through service-driven sales.At present,the salesmen number of the regional development division marketing teams of P life insurance Dalian branch accounts for more than half of the total salespersons of the entire branch.It is a major sales force of P life insurance company.However,there are a series of problems in the teams of Dalian regional development division : the work enthusiasm of marketing staff is not high,the interest orientation is serious,the service is neglected,the team cohesion is lacking,and the staff turnover is serious.Therefore,whether which can be effectively managed are particularly important for the performance and sustainable development of Dalian regional development division.This paper takes the marketing team of P life insurance company Dalian regional development division as the research object.Through three typical cases analyzed in depth,combined with team management,motivation,human resource management,organizational behavior and other related theories,and by reading a lot of relevant books and literature,websites,employee communication,expert communication and other research methods,a series of problems of P life insurance company Dalian regional development division marketing teams are analyzed:problems occurred in recruitment and personnel screening of each field team,lack of ability of team managers,lack of training to improve the corresponding team management ability,team managers neglect basic management,marketing personnel lack service awareness,the manager lack the supervision management to the team member,the team lacks learning culture,the team lacks a positive atmosphere and effective incentives,training results are not good,etc.This paper uses the method of combining theory with practice to design a series of solutions for Dalian regional development division from the point of view of the causes,which provides beneficial support for comprehensively improving the management level of Dalian regional development division marketing teams.