Study On The Management Of Target Cost Of R&D Projects Of S Company

Currently,due to the L-shaped trend in the domestic economy,the low rate of return on investment in the real economy and the declining investment prospects of enterprises,the manufacturing industry generally chooses cost leadership strategies to enhance its competitiveness.New product research and development projects(R & D project)is actually an investment.In the past,as soon as S's new product went public,it had to face the fierce price war.Price war is a kind of commercial competition between enterprises that compete to reduce the market price of goods under the premise of keeping the quality of products or services unchanged,which one can win the last.It is urgent to set up a cost management method or process for a new product R & D project to solve the existing problems without the cost leadership strategy of the existing R & D project being able to realize the company's cost leadership strategy.In this thesis,we first collate the domestic and foreign new product R & D projects and product target cost management and other related literature,and learn product research and development project processes,organizational structure,product development team responsibilities and target cost management,analysis of S company's current research and development Project cost management goal of the existing problems and the status quo,and finally proposed and established a suitable S company R & D project cost management process.In the process of determining the target cost,it is proposed that the target cost management is a function of the return on investment based on the market price and the shareholders' requirements,and the concept of target cost is extended to the end-to-end cost,that is,from the traditional fee-for-Changes in sales,service and freight costs associated with product sales changes,and the concept of marginal contribution to the introduction of the target cost management,explained the cost of change is the cost of the project controllable.In the process of target cost control,the target cost decomposition based on ABC is proposed.According to the project stage division of product development process,the six cost calculation and gap analysis of target cost based on the standard cost method are carried out in turn,and the key performance indicators are set.And decomposed to various project representatives to be performance appraisal,so as to ensure the project cost reached.Finally,this target cost management system is implemented in the project of optical power forecasting system of Company S,and the expected result is obtained,which further proves the feasibility of this process.The research results of this thesis have been put into practice in S Company.Practice has proved that it has reached the target cost management needed by the Company's new product R & D project and provided strong support for cost competitiveness after the new product is listed.