Research On The Development Strategy Of International Trade Agency Based On The Perspective Of Resource Integration

The economy globalization is undergoing unprecedented changes,in which the increasing trend of global economic integration has become a prominent feature of the high-speed and large-scale development of the world economy.Global economic integration makes the world's economies highly integrated,and the links between the various industries are getting closer that they are mutual dependence and permeation,transcend the limitation of region,space and time,break through the restriction of culture,and reduce the barrier of free flow and reasonable disposition of factors of production in the whole world.Global economic integration brings not only challenges to international trade company in china but opportunities.It has accelerated the world market size to extend.The benefit is that International enterprises desire to enter into Chinese market and meanwhile the extent of China's opening up to the word will be rose up too.In other words,the Chinese economy and the world economy are getting to be one,particularly for European and American economies.This paper takes A International Trade Company as a case study.A International Trade Agency Company is one of the millions of international trade companies in China.Its direction of reforming and development is untypical trend of industrial development in all round way.However the difficulties and bottlenecks A International Trade Company has encountered during its own development are quite representative.How to use the scientific methods to find out the core issues encountered by A international trade company during its own development.How to overcome those barriers and explore the scientific approaches to create proper development strategies is what the major research of this paper.Comprehensive apply with the scientific methods,such as PEST,Michael Porter's Five Forces Model and SWOT analysis tools in this paper.To make researches and sort out all kinds of states of A international trade company,based on that,makes a proposal of strategic conceptions that create core competence and diversified businesses development.In the first place,using PEST and five-forces analysis tools to make a research on A international trading company to point out what macroscopically situation A international trading company is among in and paid more attention on research of industrial competition of the products which represented by A international trading company.What's more,compare with competitors to use SWOT to obtain what strengths and weakness A international company has and take the analysis results of PEST and five-forces as reference,to consider what opportunities and threats,A international trading company has to face.Synthesis of all analytical results to determine the main factors,which affect A international trading company's development then puts forward the proper strategies which are establishes strategic alliance to integrate valuable resources from industrial chain to create the core competence and realize the business model of diversification strategy.At the last,this paper makes a study on the implementation of the proposed strategies.