| In the report of the 19th National Congress of the Communist Party of China,General Secretary Xi Jinping proposed the implementation of the strategy of 'rural revitalization'.The strategy points out that we must adhere to the priority of rural agricultural development,in accordance with the general requirements of industrial prosperity,ecological livability,rural civilization,effective governance,a prosperous life,establish and improve the institutional mechanism and policy system for the integration of urban and rural development,and accelerate the modernization of agriculture and rural areas.In this social context,this paper discusses how to solve existing problems in rural areas.Along with the rapid industrial development and urbanization process,agricultural production has raised the problems about food safety,unfamiliar community relations,lack of identity with unfamiliar agricultural communities,environmental pollution and land degradation caused by small-scale agricultural production,employment issues and so on.In order to solve the problem of community integration between urban and rural areas,and mutual supply between urban and rural areas,people began to pay attention to the above issues.They try to realize the value of individuals and communities,and exploring new feasible solutions,which also brought the reform of social innovation.Community Support Agriculture is a brand-new innovative agricultural production service method to deal with these problems.Community Supported Agriculture connects urban and rural areas,which brings great help to the expansion of social networks,social communication and community integration.It also makes sustainable development of rural economy,production,environment,and can significantly improve the income of farmers and the life quality of urban residents.There are not many successful cases as Community Supported Agriculture has not been developed for a long time in China.In order to satisfy the needs of residents from material support to spiritual needs,and realize their personal values and improve community relations,it is necessary to participate in and interfere with the design,establishing an effective,viable,and replicable Community Supported Agriculture brand planning and service systems.This dissertation is based on the status quo of agricultural production problems brought about by the rapid development of China's economy and technology.Attempt to use the principles and methods of service design to build a reasonable and effective replicating community-supporting agricultural service model.Combine the rapid development of the current Internet and Artificial Intelligence to explore the development ideas,specific design methods and future directions of Community Supported Agriculture.Analysis Community Supported Agricultural Model Innovation in the perspective of Service Design.Discuss the Community Supported Agriculture service and product-oriented model innovation,which based on the basic principles of service design.Deduce the impact of service design on the development of Community Supported Agriculture and community relations.Production and sales model is moving from traditional product sales to service provision and service consumption,the relationship between supply and demand and consumption patterns need to undergo a change from a single product to a service system,and realize design innovation which based on co-creation and Community Supported Agriculture.The process from "food"to "knowing products" is also an improvement from products to services."Knowing products" refers to know the brand,quality,taste.The advent of Design 4.0 heralds the change from simple forms and products to macro links and problems solution methods.Finally,it concludes a new changing of the development of Community Supported Agriculture as "products + scenarios + communication +delivery",which brings new directions in the development of community relations. |
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