E Company New Product Development Research

Although new product development is a relatively independent management link in a company,effective new product development is affected by many internal and external factors.This paper described E company's new product development system through the literature of new product development related theory combing E company internal interviews and research,and industry benchmarking enterprise general practice.Five main problems of new product development have carried on the thorough analysis,and put forward the feasible solutions and suggestions.Companies can use the following methods to solve some of the new product features and market requirements inconsistencies,research and development engineers to participate in market research,confirming with product manager after market requirements translating into engineering requirements,clarifying the dispute of engineering specifications and confirming with the product manager,clarifying the changing market requirements,product manager involved in research and development review,iterative upgrade of the product,and establishing market demand management platform.Companies can use the following methods to effectively shorten the new product development cycle,to reduce product development activities,to increase resources for new product development,to eliminate time-consuming and unnecessary market requirements,to strategically implement phased development,to effectively parallelize and serialize new product development activities,and to use product platform-based design.Companies can be achieved by manufacturing engineers and service engineers to participate in the manufacturability and maintainability evaluation and review,the DFMEA(design failure mode and effects analysis)and PFMEA(process failure mode and effect analysis)of document writing and finishing,suppliers to participate in the evaluation,training for research and development engineers,suitable for the company's design and manufacturing specifications and manufacturability and maintainability evaluation process to improve the manufacturability and maintainability of new products.Companies can use the following methods to meet the growing demand for customized products with special specifications,to guide and advise on the special specifications requirements of the market,to set the minimum order quantity according to the products,timely feedback the feasibility and design cycle of the design scheme,document archiving and stock preparation in parallel,to arrange the manufacturing site and guidance,process optimization and organization optimization,to establish product platform and standardization standards.Companies can use the following methods to face the challenge of product platform development,to collect comprehensive market requirements information,to establish a professional platform as the core,to establish product platform centered on each profession,to develop product platform optimization strategies,to establish a performance test and reliability test database for electronic devices,to establish a dedicated organizational department to develop product platform and provide resources and costs for developing product platform.