PA Sales Teamconstruction Management Strategy

In recent years,with the rapid development of China's economy,the financial industry plays a more and more important role in the national economy.As an organic component of the financial sector,the insurance industry,known as "social stabilizer",has undergone profound changes along with the reform of China's economic system.The competition in the industry is no longer the simple "human sea tactics" in the past,but the core of the performance promotion and the competition based on high-quality talents.The management of the team arises at the historic moment.Therefore,the study of PA marketing team building and management strategy has theoretical value and important practical significance.According to the theory of human resource management and the related analysis tools of sampling survey,first,the paper systematically analyzes the industry background of the insurance industry and the significance of marketing team management.On this basis,the main research ideas of this paper are put forward in detail.Secondly,analyze the current situation of team building,analyze the common problems of the industry and the individuality of the innovation team.Thirdly,by using the method of questionnaire analysis,the specific aspects that can be improved in the construction process of the innovation team are analyzed.Finally,this article has formulated the team construction countermeasure and the implementation plan.By making a career that matches the goals of the team,refining effective communication management strategies,building a learning team management mechanism,strengthening the consistent management commitment and creating a trust atmosphere team to ensure the effective implementation of the team goals.The purpose of this paper is to study the team construction of the best innovative team of PA Henan branch,to find out how to improve team performance in the current industry background to find theoretical support and provide theoretical management and decision-making reference for the construction of life insurance marketing team.