Advertising Research On "Inner Mongolia Women" Magazine (Mongolian Edition)

This article takes the advertisement of "Inner Mongolia Women" magazine(Mongolian version)as the research object."Inner Mongolia Women" magazine is a comprehensive journal edited and published by the Inner Mongolian Women's Magazine under the supervision of the Women's Federation of Inner Mongolia Autonomous Region.As the only Mongolian women's journal in the country,this journal always adheres to the correct public opinion orientation and provides the majority of farmers and herdsmen women with the desired and desired advertisements.He has made significant contributions to improving the cultural quality of Mongolian women.Nowadays,with the continuous development of new media,the competitiveness of "Inner Mongolia Women" magazine ads is becoming more and more serious.Advertising is an important part of the content of the magazine.Studying the development of "Inner Mongolia Women" magazine advertisements in the new media environment has far-reaching significance for the sustainable development of "Inner Mongolia Women" magazine and even the Mongolian media advertisements.The thesis consists of three parts: introduction,main body and conclusion.The introduction introduces the research object,the reason for selecting the topic,the research purpose,the research significance and the research status,the research method.The main body of the thesis is divided into three chapters.The first chapter describes in detail the two aspects of the historical development and advertising income of "Inner Mongolia Women" magazine advertising.The second chapter analyzes the category,content and form of the magazine advertisement.The third chapter summarizes the social functions,achievements and existing problems of the magazine's advertising,and provides suggestions for its development.The conclusion section summarizes the number,category,and content of the magazine's advertisements,and puts forward reasonable suggestions for the development prospects of "Inner Mongolia Women" Magazine.