Research On The Development Of Livelihood Service Broadcast Programs

Since the beginning of the 1990 s,the radio and television industry has developed rapidly.A variety of TV programs and news are presented to the audience.People's livelihood service programs during this period has become a high-profile program,to the people's full attention.People's livelihood service programs are set out from social hot spots to serve the rulers and the people.People's livelihood programs not only popularize national policies and social knowledge for the audience,but also help them solve many practical needs.However,in recent years,with the rapid development of society,the transformation of audience and audience groups,the change of information transmission mode and a series of factors,the development of traditional media has reached the "bottleneck" period.Even under the impact of the Internet and new media,the transmission power of traditional media is declining.In this environment,the livelihood service radio and television programs also face a series of problems and challenges.By combining new media,innovating the recording form of the program and increasing the interaction with the audience,media workers constantly improve the program to make the program more in line with the development of The Times.However,in the process of improvement,there are also a lot of problems,such as too much catering to the public and too high degree of entertainment.However,I believe that through the efforts of future media people will be able to find the right direction,ushered in the next period of rapid development.Based on my own work experience,the author conducted a systematic research on the traditional people's livelihood service radio program "good guys" on the basis of fully studying relevant theories,and consulted a number of experts and scholars in the industry.In view of the environment of Internet and new media as well as the comprehensive opinions and thinking from various aspects,the program topic selection and production were improved,hoping to provide references for the future production and development of traditional livelihood programs.