Research On The Practice Of WeChat Public Account News By Former Traditional Media Person

In the new media era.great changes have taken place in the communication pattern.The public platform of Wechat has brought about changes in the production,delivery,reception and feedback of news content.It can be said that it provides opportunities for the change of news communication.Under the impetus of new media technology,the media ecology of our country has changed.Faced with the declining status of traditional media,many traditional media people choose to transform,leave the media within the system,and turn to new media for development and breakthrough.Looking back on the hot social events in the past two years,it is found that many former traditional media people used Wechat as a platform to continue the original intention and ideal of news practice.With their professional qualities and abilities.they played an important role in disseminating important news and guiding public opinion,but there are also many problems.At present,the academic circles are still relatively scarce in the study of this phenomenon in the industry.The relevant research of this article has certain social significance and research value.Through in-depth interviews and content analysis,this paper collects first-hand information.starting from the following six aspects,to explore the practice of Weixin public-name news of the former traditional media.In the first part,by defining the concept of "former traditional media person",it introduces the relevant background and current situation of transformation.which lays the foundation for the later research.The second part is the analysis of the reasons why the former traditional media people chose to write Weixin public name.Through interviews,we find that the main reasons include:relaxed speech environment,free expression and topic selection,advantages of Wechat channel and economic attraction.The third part is to explore the discourse space of Wechat.Behind the practice of Wechat's public-name news,the former traditional media man reflects the change of the discourse space of our country's network.Based on the time standard,this paper divides it into three dimensions:the past,the present and the future,and further explores the causes of this change.The fourth part is the content analysis of the document of Weixin,a former traditional media man.Based on the data statistics of 104 official documents of Weixin from 8 former traditional media people,this paper draws relevant conclusions from the content,form and dissemination effect.The fifth part is the reflection on the practice of Weixin public name of the former traditional media.At present,it is generally believed that professional journalists can produce higher quality news products and deep rational views because of their good media literacy and professional ability,and have less reflection on their content.But in fact,there are many cases that show that false news and non-news may also appear in the public name content of professional journalists.Reasonable speech.so this part mainly focuses on reflection.and put forward solutions to the problems.The fifth part is the thinking of the future prospects of the former traditional media people's Weixin public-name news practice.This part starts from three aspects:system,profit model and communication.Based on the current practice of the industry in our country,it makes a rational analysis of the future development space of this kind of news practice in our country.