Research On The Quasi-social Interaction Of Netizens In The Self-media Environment

Para-social interaction is a kind of communication behavior with the development of the media.At first,scholars through the study of the relationship between the mass media and the audience found that the audience is easy to interact with the media when watching the content of the mass-produced program.Characters produce emotions similar to social interactions,resulting in certain types of interactions.In view of the virtual nature of the media environment,this kind of communication can only be a one-way communication,which is very different from the actual communication.With the development of network technology,technology has given the audience more channels to understand media characters.In the self-media environment,the audience's quasi-social interaction has also undergone new changes.This study mainly analyzes the basic situation of para-social interaction from the media environment and a series of problems derived therefrom.Through the Sina Weibo,and Bilibili animation and other self-media platforms,this study fully understands the scene characteristics of the Internet-based quasi-social interactions in the era of the media,the influence of the media on the quasi-social interactions of netizens,and the quasi-social interactions of netizens.What are the consequences.Through research,it is found that the social interaction between the netizens in the media age is a passive to active process.The massive information from the media era contains countless media characters,which are absorbed by netizens,if netizens are interested in the media characters.In this case,the self-media platform will be used to collect relevant information of media characters,thus establishing quasi-social interactions.The quasi-social exchanges of netizens show a more obvious desire for expression in the self-media environment.They will express their feelings and opinions on media characters through posters and barrage,and this expression is more direct and bold than actual communication.In addition,research shows that the self-media platform will give everyone the conditions for social interaction,and this has given birth to the network culture and live media.At the same time,the quasi-social exchanges of netizens from the media age will also trigger a series of problems,which are worthy of reflection.For example,due to the lack of customs,the media lacks clear cognition of media characters,which leads to media violence,or the boundaries caused by the media.To enable the netizens' quasi-social interactions to generate impulsive consumer behavior.In order to enable netizens to engage in social interaction in an orderly manner,the author tries to put forward relevant suggestions for establishing a correct view of media characters,so that the audience can clearly recognize the virtuality of media characters in thepost-truth era,face up to the media.Quasi-social interactions between characters.The benignization of netizens' quasi-social exchanges has special significance for the stability of the media environment,especially in the self-media environment where the media entertainment trend is more obvious.