Research On The Relationship Between Urban Broadcasting And Audiences In The Context Of The Internet

In this era of advancing with the times,anything is rapid development,the pace of social life is speed up.Not only the number of information has increased,and the content changes quickly.Broadcast,as a mass media,bear the task of information transmission.However,under the emergence of the Internet and the emergence of new media,people have a variety of options.So,in order to retain the original audiences and add new audiences,it is important for the traditional media change their own as a representative of the radio.This change is the use of this Internet advantage to increase its contact with the audience,so that the relationship between the audience and the more solid,that is,we talk about the interaction.This paper mainly uses the research methods such as literature research,summarization combing and content analysis to try to summarize the history,development and pattern of urban radio interaction in the new media era,and strive to increase the advantages of urban broadcasting with the network in the new media environment of the benign interaction,there is a better development.This article uses the method of urban radio program combination theory to analyze the way,starting from the background,summed up the development of China's urban radio,summed up the development of China's urban radio course,the evolution of new media and its emergence after the city broadcast to bring new changes;analysis and elaboration of these changes and summarizes the shortcomings of the interaction of urban radio atthe present stage.It is expected that some concrete ways to enhance the interaction with the audience will be put forward for the urban radio broadcasting in the process of future information dissemination.