The Study Of Guan Gong Cultural Communication From The Western Jin Dynasty To The Ming And Qing Dynasties

Guan Gong culture has existed in the form of folk beliefs,religious beliefs,and national beliefs for thousands of years in all ethnic groups in China,spreading his material,spiritual,institutional,and information content.It can be said that Guan Gong culture plays a decisive role in traditional Chinese culture and it is particularly rich in the construction of traditional theoretical systems.Even today,the ethical spirit of Guan Gong culture still has very useful social functions,and it has extremely strong cohesiveness for the ethnic identity of Chinese sons and daughters at home and abroad.The Guangong culture has already crossed national borders,spread to the world,and to a certain extent,it has imperceptibly affected people of all colors and races.If Guan Gong Culture is to be studied as a specialist,it will undoubtedly have the characteristics of interdisciplinary,cross-cutting,and totality.From the perspective of the development of Guangong Culture,this discipline is closer to religious culture or religious ethics,but its extension is broader.It involves history,literature,arts,ethnology,and journalism.And more secondary subjects.However,in the research of Guan Gong culture,few scholars started from the discipline of communication science and conducted in-depth analysis of Guan Gong culture.This is why the author is determined to make this research.In this paper,Lasswell's "5w" model is used as a framework to concisely construct the complicated Guan Gong culture communication system from the Western Jin Dynasty to the Ming and Qing Dynasties as the main body of communication.Guan Gong culture information content,media,recipients and effects.The reason for choosing this model is that it has long been an integrator of various types of clues in communication science,providing the earliest theoretical authority framework for researching the communication system and the dissemination process.In the long-running spread of the Guan Gong culture,each new connotation is a manifestation of spiraling spirals,constantly circulating,spiraling up,and continuously set by the dynasties as a major agenda in the entire social communication system.As far as the subjects of the Guan Gong culture are concerned,from the royal family to the people,there are Confucians,Taoists,and Buddhists who are "adding flowers".All levels of society are involved in the relevant transmission of Guan Gong Culture and Guan Gong stories.Such widespread and strong propagators have never appeared in the cultural communication between the Western Jin Dynasty and the Ming and Qing Dynasties.As far as the media is concerned,the media or channels involved in or related to Guan Gong's cultural transmission are also incomparable to other cultures:oral communication,written communication(couplet,novels,Guan Di's rare,Guan Gong's poetry,Guan Di sortition),and image media(painting and sculpture),and the spread of operas,have made Guan Gong's cultural communication even more powerful.Regarding the dissemination of the audience,whether they are "as a group or a public audience","an audience as a medium or a channel",or "an audience as a satisfying group" or "a specific audience for disseminating information",they all follow their own values.Orientation and aesthetic interest accept and interpret Guan Gong culture,and internalize Guan Gong's cultural content into his own perception,and then obtain satisfaction.This is the understanding that "use and satisfaction" brings us.In the audience's process of disseminating Guan Gong culture,it is increasingly difficult to discern whether the media provides content for a given social group or whether the content provided by the media creates a new social group.As far as the mode of communication is concerned,intranet-personal communication,personal communication,group communication,organizational communication,and mass communication cover five major systems.This is rare in ancient cultural communication systems.Of particular concern is the formation of a three-dimensional unified structure of Guan Gong culture and the formation of a concerted effort to promote the communication rhythm of Guan Gong culture.As far as the dissemination effect is concerned,Guan Gong culture does not mean that it can be transmitted to audiences without any mistakes,and "effectiveness" also reveals the "limitation" of helplessness.However,in terms of overall macroeconomic effects,Guan Gong culture has played a role in social orientation,social cohesion,and social control,as well as added value to the culture.When we see the thousands of years of visions of the country and the people,and the sight of a thousand years of civilizations and peoples being conquered by idealized incarnations,we will deeply sigh:This is indeed a major aspect of the history of cultural communication.