Research On The Value Positioning And Promotion Strategy Of Campus Volleyball In Middle And Elementary Schools In Chengdu

This Against the backdrop of “Healthy China” strategy,this thesis puts emphasis on the popularization and development of campus volleyball in Chengdu city,Sichuan province.Based on existing document,this thesis analyzes campus volleyball's value position and classification in such ways as questionnaire,expert interviews and logical analysis.Therefore,value orientation of campus volleyball in the course of students' development is found and corresponding solutions to issues in being concerning campus volleyball development are proposed.In this way,theory system of campus volleyball is enriched and improved and thus gives reference to campus volleyball's healthy progress.Different from competitive and mass volleyball,campus volleyball regards a school as playground,students main participant.In fact,campus volleyball is a combination of physical fitness,learning aims and development forms based on competitive volleyball.After a systematic analysis of campus volleyball in Chengdu city concerning its value position,value orientation,restricted factors and strategic popularization,the following conclusion has been reached.First of all,campus volleyball is fit for popularization as it has distinct brain-inspiring and health-spurring,cultural,talent-training,quality-oriented values.Secondly,scientific development of campus volleyball has displayed an entire situation of local fluctuation and the overall rise.What's more,scientific research capacity is strong,but communications need to be enhanced to promote the diversity of campus volleyball.Thirdly,campus volleyball at schools in Chengdu city has a certain foundation.However,restricted factors such as teaching staff,fund and school policies still exist,thus stopping this activity from inspiring vigor and impetus.Fourthly,campus volleyball,as an important means to facilitate students' fitness,is a good way to implement sunshine sport,popularize volleyball knowledge and improve skills.In other words,campus volleyball bears school's quality-oriented aim and is a useful means to construct school and city cultures.Fifthly,it is a kind of basic right for students to participate in campus volleyball.A good handle of study and sports,as well as the healthy development of campus volleyball,is the only road to reserve back-up volleyball talents;meanwhile,campus volleyball serves as an excellent medium for quality education.Sixthly,at the macro level,popularization strategies of campus volleyball masters the overall situation and thus the whole and partial coordination has been achieved.What's more,schools leading in campus volleyball should give full play to the guiding role,facilitate the development of sports teaching,promote the construction of campus volleyball brand,integrate the existing media resources andexpand publicity.Seventhly,education department should play a leading role in promoting the initiative of training,improving training system building.The education department ought to intensify enforcement and supervision.In the meantime,it should provide support for campus volleyball and gradually improve the popularization and development of volleyball value on campus.