Research On The Countermeasures For The Development Of Rural Health Tourism Industry By The Grassroots Government

In recent years,people are increasingly pursuing health and health preservation in tourism activities,and the "great health" industry continues to enter people's life vision..As a combination of tourism and the "big health" industry,health Tourism has a good market environment with huge development space.As a new form of tourism and health care,health tourism has become an important leisure lifestyle.Yunshan Town has unique conditions of health tourism industry.This paper first explains the concept of rural health care tourism industry,national and local development of health care tourism industry countermeasures,health care tourism industry development process.Secondly,the paper analyzes the development of tourism resources and the problems of the management in Yunshan by means of literature analysis,policy research,field investigation and questionnaire survey.Such as insufficient investment promotion and channels,the implementation of industrial integration and development policies,the construction of the tourism service supervision system,and the promotion of short boards.Finally,on the premise of investigating the local resources and development policies,this paper analyzes and constructs the development of local health care industry as follows: Formulating the overall plan for health care tourism in Yunshan Village;Brand festival boost health care industry;Multiple powers to expand the channels of investment promotion;Establish the industrial development concept of "ecology + health care";Strengthen the integration of resources to build a health care tourism product system;Take advantage of the construction of a special town to build a 360 experience town;Take advantage of beautiful rural construction to develop rural folk experience tour;Take advantage of the large cherry industry policy to develop the sightseeing and leisure industry;Take advantage of the tourism industry policy to develop various characteristic plate industries;We will use the e-business industrial policy to promote the interactive development of agriculture,the Internet and tourism.