An Empirical Study On The Impact Of P2P Network Lending To The Banks' Pesonal Business Loan

Since 2013,Internet banking,represented by P2 P lending,has been growing rapidly,and Internet financing has been increasingly recognized by borrowers.Because of the high interest rate of P2 P network lending,many people generally think that P2 P network lending has no direct competition with banks personal loan,mainly serving customers who can not get credit supply from banks,so that it will not impact the existing business of banks.This paper first compares the operating mode and characteristics of P2 P network lending and traditional bank personal loans.It is intuitively understood that there is a great difference between P2 P network lending and the traditional bank personal loans in terms of product and efficiency.This difference meets the individual needs of some customers.So that it will impact the traditional bank personal loans,but the size of the impact and the specific business of the impact need further confirmation.The data from the p2p001.com and the People's Bank of China showed that the P2 P network loans were mainly short-term business loans and the balance increased rapidly,while the bank's short-term business loan balance had fallen and the individual long-term business loans continued to grow.In the bank's personal business loans,short-term loans accounted for more than 70%,which is an important business type.Therefore,this paper analyses the P2 P network loan balance and the bank short-term personal business loan balance by co-integration test and Grainger causality analysis.It is found that in the long-term equilibrium relationship,the negative impact of P2 P network lending on the short-term personal business loan of the bank is very distinct.In the long run,the balance of P2 P network loan is the Granger Cause of the short-term business loan.Therefore,banks must not ignore the impact of P2 P network lending,and must adopt effective strategies to deal with the competition of P2 P network lending.This paper points out that the main difference between P2 P network lending and the traditional bank personal loans is the four aspects of risk control mode,access to customers,product element and guarantee mode.On this basis,the SWOT method is used to compare the traditional bank personal loans with the P2 P network loan,and the strategic quadrangle is constructed through the analysis judgment matrix.According to each index of the four elements of SWOT analysis,the industry experts are asked to score,calculate the strength of each direction,and then calculate the strategic azimuth and strategic orientation coefficient.Finally,the traditional bank should adopt a "conservative conservative + adjustment strategy",that is,grasp the core of the finance,make full use of the Internet technology and transform the existing technology,products and processes,integrate resources,meet customer needs,from the four thinking mode of customer,platform,entrance and data to improve the development strategy of traditional bank personal loan business.In this way,traditional banks will be able to maintain its dominant position in the personal loan business,and remain in an invincible position when confronts the Internet finance.