Research On Customer Privacy Information Protection Management Of C Bank H Branch In The Big Data Era

In today's society,telecom fraud is rampant,bank card theft is rampant,and in the end,it is a private leak,and the commercial Banks that have a lot of customer information are the first.Bank customer privacy information was leaked,causes substantial capital property loss to the customer at the same time,also a serious violation of the national related laws and regulations and regulatory requirements,lost customers,triggered a bank reputation crisis,affect the banking development.With the advent of the era of big data,big data has brought unprecedented opportunities to the development of commercial Banks,while at the same time,it has put forward higher requirements on the protection of customers' privacy information.Therefore,how to manage and protect customer privacy information is very important.Based on the development of large data Banks and customer privacy protection,current situation and problems with privacy,big data,customer relationship management,and technology adoption theory as the foundation,combined with the C bank H branch's actual situation,on the personal privacy protection in the era of big data management,first by reference ISO27001 information security management system for quantitative analysis of the bank in terms of customer privacy management system,some indexes are not higher than ‘quantitative management';It is necessary to strengthen the privacy awareness of the bank's employees by using the questionnaire survey.Then,put forward from the perfect customer privacy protection rules and regulations,establish customer privacy information using supervision mechanism,establishing bank internal rigid constraint mechanism and hierarchical management customer privacy information and so on improving the bank customer privacy protection management system and enterprise culture training to protect customer privacy information.Finally,in view of the lack of protection for customer privacy information in the test system,puts forward the introduction of privacy protection technology to cover,and through the way of questionnaire survey,using the theory of technology adoption TAM model evaluation after introducing the technology of user acceptance.In addition,based on large data in constructing ‘credit reporting query monitor model',the bank staff query personal credit registry query to monitor the behavior of illegal behavior prediction and early warning,can effectively prevent leak customer privacy information.Through research,the bank can accurately grasp the management direction of customer privacy protection management,find management methods,reduce the risk of customer privacy disclosure,and support the business development of the bank.