| TV livelihood news is a type of news that is close to the daily life of the people.Most of China's livelihood news programs have been launched in the news channels of provincial and city TV stations since 2002,and have become the gold news programs of local TV stations.The key to TV livelihood news programs is to report on people's livelihood,speak for the people,and reflect public opinion.Since the 18 th National Congress of the Communist Party of China,the socialist core values of our country have been widely disseminated and become an important ideological weapon to guide people's production and life.At the same time,the people's livelihood news is also an important link between the people and the core values of socialism.With the development of new media technology,people's livelihood news programs have gradually gone from the old golden age to the low tide,and there are some deficiencies in the development.As a result,the development dilemma of TV livelihood news is taken as the subject of inquiry,and the program "1818 Golden Eye" of Zhe jiang Min sheng Leisure Channel is taken as the specific research object.On the basis of socialist core values and other theories,discuss the current situation and development dilemma of TV livelihood news.In addition,combined with case analysis,what are the specific causes of the status quo and difficulties?How to respond?The first chapter is an introduction to the entire study,mainly using statistical data to demonstrate whether TV livelihood news is at a low tide period.Firstly,use charts to compare the ratings and market share of TV livelihood news programs.Secondly,it specifically discusses the overview and ratings of the "1818 Golden Eye" program.The second chapter mainly elaborates on transmission path and characteristics of TV livelihood news in the new media environment.Firstly,take the "1818 Golden Eye" program as an example,and explore the propagation and interactive forms ofthe program by different platforms.Secondly,In order to cope with the impact of new media,the "1818 Golden Eye" program has made innovations and changes on multiple new media platforms,and formed its own communication characteristics.The third chapter discusses the development dilemma and causes of TV livelihood news under the new media environment.First of all,It combines case programs to discuss its development difficulties in advertising,news selection,content production,narrative strategies and information texts.Secondly,there are many factors in forming the development dilemma of TV livelihood news,mainly analyzed from two aspects.One is that TV livelihood news relies on media platforms to disseminate information.The external factors are affected by factors such as media technology,news sources and audiences.Second,the positioning of news values,the functions of media subjects,and journalists are also related to the formation of the development dilemma of TV livelihood news at the internal level.The fourth chapter mainly proposes countermeasures for the dilemma of TV livelihood news.TV Livelihood News belongs to socialist news with Chinese characteristics.It plays an important role in the whole social development process.Therefore,to cope with the development dilemma of TV livelihood news,we need to start from the perspectives of media,news practitioners,and audiences.First,the media must adhere to the core values of socialism and share news channels with other media;It is necessary to strengthen the professional ethics of journalists and improve their professional quality;the third is to require the audience to change the "crowd" mode while strengthening their personal qualities and expanding the audience's right to speak. |
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