Female Doctor's Self-presentation And Expression On Douyin

The group of female doctors is at the top of the knowledge field.Due to their gender identity,their social image has always received much attention.Under the "over-interpretation" of the media and society,the phenomenon of being "labeled" and "stigmatized" is very serious.The strong rise of the Douyin platform has provided a wide space for many users including female doctors to express themselves and display themselves.From the perspective of gender,this article combines self-presentation,stereotype and other theories,through content analysis,in-depth interviews and other research methods to study the female doctor's self-presentation and expression in vibrato.The article found that the female doctor showed a variety of images in the Douyin platform,which was funny and funny,and attached importance to family,loyalty,cherish friendship,versatility,independence and other diversified images,and discovered the reason for the female doctor's self-presentation on the Douyin platform.: At the physiological level,it originates from the positive display of beautiful appearance and beautiful body.At the psychological level,it originates from the need for personalized expression and expansion of the communication circle.The environment is due to the cultivation of harmonious and harmonious family relationships,the development of the media environment,and Increased social tolerance.The article also pointed out that although the current female doctor's presentation on the Douyin platform still exists the simplification of the issue under the "Facebook" material,the incompleteness of the individual image presentation under the "intermittent shutdown" release mode,and the "moving stereotype" However,the Douyin platform objectively increased the opportunities for female doctors to express their voices.They no longer succumbed to the passive construction of the media.On the Douyin platform,they displayed a comprehensive true image beyond the media and social shaping.This is a good start,and it is also a manifestation of the rise of female power on the new media platform.