Service Ecosystem Pattern Design Of H Company Based On Service Dominant Logic

Nowadays,with the continuous mature development of the industrial revolution and the vigorous rise of the science and technology industry,companies represented by the IT industry have encountered more and greater challenges and development bottlenecks in the process of continuous development.Product dominant logic and service dominant logic respectively represent two different business philosophy and value creation concept.The concept of service dominant logic arises from the change of economic activities and industrial environment.Nowadays,the economic model with service industry as the main economic activity has gradually replaced the product dominant logic and become the mainstream.In the process of these enterprises seeking solutions,service dominant logic,value co-creation and service ecosystem become the focus to solve such problems.In conclusion,this article is divided into six parts,from the analysis of H company customer service status,using the method of literature investigation,the basic situation of H company and generalizes the internal and external service system and platform and analysis,and to the customer service process,H company internal departments interaction patterns were analyzed,and find out the existing problems and reasons.Based on value co-creation theory,service dominant logic and service ecosystem,the service ecosystem model of H company was designed.So as to guide the execution and implementation of the service ecosystem from the perspective of service dominant logic,such as the design of customer service system,internal circulation mode and other systems,and facilitate the subsequent development of enterprises through model reform.Finally,this paper puts forward some Suggestions for the service ecosystem model in view of the flattening of organizational structure.