Research On The Communication Effect Of WeChat Moments From The Perspective Of "Re-mediation"

Nowadays,the daily life and work of the public are increasingly inseparable from WeChat.As a good platform for self-presentation and impression management,WeChat circle of friends is also an important carrier for the audience to obtain environmental information and conduct self-cognition.However,it is this kind of self-presentation psychology that creates the "re-intermediary" environment of WeChat circle of friends,which makes the content presented in the circle of friends deviate positively from the objective reality and tends to generate negative emotions in the audience.The WeChat circle of friends under the effect of "re-mediation" will have an impact on the cognition,perception and behavior of the audience.This paper,by using a pretest interview and,after comprehensive literature identified needed for this experiment of the independent variables(content type,degree of emotional tendency,the "mediation"),the dependent variable(the content of the audience cognition,perception and behavior intention)content,regulate and control variables,a special youth group experiment for college students,study different WeChat friends the effects of the content of the spread of audience perspective and "intermediary" role in this process.The research draws the following conclusions: the degree of "re-mediation" of WeChat moments' content will have a significant impact on the audience's content cognition,and it is easy to generate positive cognition;When browsing the WeChat friend circle,audiences tend to have an upward social status comparison psychology because they have no clear motive,and think that their social status is low,which has a negative impact.WeChat friend circle contents of "life" will make the audience have an upward social status perception,while WeChat friend circle contents of "selfie" will easily make the audience have an interactive intention.The personal characteristics of the audience and the habits of using social media will also have an impact on the communication effect.According to the conclusions,the paper for the audience to better use of social media and puts forward the feasible Suggestions for further development of the social media platform,the public should be more deep understanding of the social media around us,understand "mediation" and its universality,the use of clear their motivation to better cognitive environment with the help of social media,for self improvement.