Research On Omnimedia Reports Of Typical Military Character From The Perspective Of Frame Theory

The report of typical characters plays an important role in the practice of news in China.The national government fully recognizes the important role of the report of typical characters in typical demonstration,political education and value transmission.Taking the typical character report of PLA daily as the research object,this paper explores the status quo of the typical character report in the omnimedia environment from the perspective of its longevity in the industry practice and dying out in the theoretical field.The research adopts the analysis orientation of "interpretive package" in the framework analysis,and looks for typical character reports from the core framework and framework matrix,so as to achieve the goal of value inheritance.Firstly,this study compares the historical conditions of the report of typical characters with the existing conditions from the historical perspective,and believes that the current research on typical reports still has practical value.The research further sorts out the existing achievements of the research object typical character report,and the framework analysis of the research method,defines the concepts of typical character report and framework analysis,and holds that the current research on typical character report is limited to the industry practice,with few quantitative studies,and the problems pointed out and suggestions put forward are scattered.Based on the above analysis,the first chapter,"Theoretical basis and research problems",introduces in detail the analysis path of "interpretive package" adopted in this study,and identifies the three core problems to be solved in this study.The second chapter,"Research design and data collection",introduces the research steps and category construction designed on the theoretical basis.In this study,typical character reports of PLA daily were selected as the research object,and a total of 809 news articles of 274 typical characters were selected by means of monthly sampling.In the third chapter " The interpretation package analysis of omnimedia typical character report",we conclude and analysis the interpretive package of typical character report in PLA Daily.By constructing the frame matrix with the frame device,character typical interpretive of packages can be summarized as: combat pioneer,sacrifice martyr,has dedicated his life,waist,the typical and special active typical six classes.The fourth chapter,"The value transmission of typical character reports",makes it clear that the typical character reports of PLA daily deliver value through "value construction" and "value interaction".These values include the core values based on the military identity,and the values based on the military newspaper position,which are constructed directly or indirectly through the interpretive package.As a provider of value,PLA daily not only needs to build value,but also needs to interact with other values in the free market of opinions in two dimensions: content and environment,so as to make the value it provides more competitive.The fifth chapter,"reflections and Suggestions based on the perspective of value conflict",reflects on the research results from the perspective of value conflict.There is a problem that the purpose of running a newspaper is incompatible with the value of pluralistic society,and it is in conflict with the value of news.According to the above problems,this study puts forward Suggestions for the development of the typical character reports of PLA daily from three aspects,namely: stick to the position of public opinion and avoid direct value conflicts;Make a breakthrough in timeliness and sense of reality;Combined with the characteristics of The Times to carry out the precise communication based on interaction.