Research On The Role Change Of Moderator In The Era Of Media Convergence

With the application and development of the Internet and the continuous development and popularization of various communication technologies,the media convergence has also entered a new era-the era of media integration.In the context of media fusion,the intelligent,highly interactive,multi-platform media environment in the era of media fusion has challenged the moderator's identity,verbal norms,and biological subjectivity.At the same time,the moderator also faces unprecedented opportunities.To grasp the progress of the era of media integration,and by constantly adjusting the role positioning and relationship with the audience,the moderator industry will also get certain development.Therefore,the role change of the moderator is imminent.The purpose of this article is to focus on the characteristics of the moderator's era in the media-integrated environment,focusing on the specific performance of the role change and coping strategies.First of all,by referring to the theoretical data and analyzing the existing literature,combing out the development situation of the host in the domestic and foreign media environment,sorting out the difficulties faced by the host development.Secondly,by using the comparative analysis method,through the comparative study of the traditional host and the host in the financial media environment,this paper sorts out the development characteristics and the coping strategies of the host in the financial media environment.Finally,I participated in the special film Xi You Hao Li in the media industry,"Rare good pear" is the research object.It explores the role of the host in a program,and plans and implements a special media program for the media,which is a special topic of the poverty relief tiktok.The Internet platform is combined with the traditional video recording program.The host studio and outdoor scene are multiple venues and host styles.Based on the above conclusions and the positive influence of the role change of the host in the works on the program effect,this paper provides feasible strategies for the development of the host in the media environment,and has certain reference value and innovation value for the development of the host industry in the new era.