Research On The Influence Of Media Reports On The Quality Of Accounting Information Disclosure

The report of the 18 th National Congress of the Communist Party for the first time put forward the general layout of the "five in one",which requires a comprehensive construction of a well-off society in terms of politics,society,economy,culture,and ecological civilization.At present,China's economy has entered a new normal,and environmental problems have also increased.The source of its pollution is mainly those enterprises that will generate polluting wastes in the course of operation.At present,the construction of the information disclosure system in China is not perfect,and some companies have a low level of accounting information disclosure.Under the asymmetry of information,the external personnel of the enterprise cannot timely understand the true status of the enterprise,which leads to wrong decisions.At the same time,the media industry is booming,and listed companies are paying more and more attention to media public opinion reports.More and more scholars are also concerned about the impact of media on corporate governance.Therefore,media reports can improve the transparency of market information to a certain extent,and the cost of listed companies wanting to falsify information will also become very high,which will help alleviate the asymmetric nature of the information;secondly,the media's unique "sensitive smell" will also be listed The company brings corresponding public opinion pressure,thereby promoting the self-discipline of listed company operators and the healthy development of the company.This article combines theoretical research and empirical analysis.Theoretical research includes literature reviews,basic concepts and basic theories.Firstly,it combs the research literatures about media reports and the quality of accounting information disclosure in domestic and foreign literatures.On this basis,it defines the concepts of media reports and accounting information disclosure quality.The relationship between the quality of accounting information disclosure has laid a theoretical foundation.This paper takes the data of listed companies in the extractive industry from 2016 to 2018 as a sample,takes the media report as the perspective,and takes the information asymmetry theory as the support.Existing problems and causes,study the impact of media reports on the quality of accounting information disclosure and the differences in the impact of media reports of different nature on the quality of accounting information.Studies have shown that media reports,negative and neutral media reports are positively related to the quality of accounting information disclosure of listed companies in the extractive industry,and positive media reports are negatively related tothe quality of accounting information disclosure of listed companies in the extractive industry.According to the empirical analysis results,combined with the actual situation of the extractive industry,suggestions are made on improving the quality of information disclosure of listed companies in the extractive industry from the three aspects of regulatory environment,reputation mechanism,and brand building.